Main responsibilities:

Build and manage relationship with shops

• Store visits and facilitation of problem solving
• To cover outlets as per coverage plan developed by the Team
• To facilitate resolution of problems/issues that the retailer may have with respect to the business
• To provide any business advice where possible (e.g. layout, stock holding, aged stocks)

Increase and maintain of brand

• Identify and negotiate space for branding
• Develop and execute POSM distribution
• Maintain POSM report

Train retail staff and subordinate

• To train retail staff on key selling points as per guidelines

Maximize in-store presence

• Timely fulfillment of POS materials etc.
• Negotiate best rack positioning of products and identify opportunities to improve in- store presence and merchandising

Ensure compliance by retailers

• Ensure all support elements are implemented as per guidelines, including branded furniture, signage and permanent fixtures
• Ensure adherence to commercial contracts by retailer

Provide feedback to on distributor performance/issues

Collect and report market intelligence

• To continuously update retail database for existing and new outlets
• To provide timely and accurate market intelligence on sales, distribution coverage, pricing,
• merchandising and competitive activity as detailed in the Standard Operating Procedures’
• To provide relevant feedback on market activity e.g. pricing, new product launches
• Support Team in planning activities

Skills and Qualification Required

• Degree or Diploma in Business Sales or a related field.
• Minimum 3 years of experience in a similar role in same industry.
• Analytical Skills: Ability to analyse market trends, customer preferences, and sales data to make informed merchandising decisions.
• Communication Skills: Effective communication with vendors, colleagues, and other stakeholders to negotiate deals, convey product information, and coordinate activities.
• Creativity: Developing visually appealing displays and strategies to attract customers and enhance the overall shopping experience.
• Organizational Skills: Managing inventory, coordinating within, and ensuring products are displayed appropriately.
• Negotiation Skills: Engaging in negotiations with retailers to secure promotional opportunities.
• Understanding of Retail Industry: Knowledge of the retail industry, including consumer behaviour, market trends, and competitor analysis.
• Attention to Detail: Ensuring accurate product displays, pricing, and clear planogram management.
• Computer Skills: Proficiency in excel and PowerPoint presentation.
• Customer Service Orientation: Focus on meeting customer needs and providing a positive shopping experience.
• Time Management: Efficiently managing time to meet deadlines and coordinate various merchandising activities.
• Experience in Retail: Prior experience in a retail environment, especially in a merchandising or related role, is often beneficial.