The incumbent will be expected to perform the following duties: 

• Utilize social media analytics tools to gather insights, analyze social trends, segment audiences, and develop strategies to mitigate the spread of misinformation and disinformation in the African region.
•  Monitor and provide real-time data and robust analytics on media coverage in relation to WHO’s programmatic priorities and humanitarian emergencies to better understand audience’s perception on key issues such as vaccination, in relation to key performance indicators, including the volume of media coverage, sentiment analysis, engagement metrics, conversation drivers, among other key metrics.
• Generate reports with key trends and insights to present to senior management teams, colleagues and partners from the African region. Ability to summarize the social listening data to describe the trend, source, why this trend is important for public health actors and its implications on public health interventions.
• Collaborate with the communication team to develop social media strategies that align with social listening findings and utilize social listening insights to refine messaging strategies and enhance predictive intelligence.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and impactful social media campaigns.
• Engage with Infodemic managers, AIRA partners and team members to help identify the most concerning trends and triangulate information on a weekly basis, considering also community feedback gathered at the country level.
• Engage regularly with ESAR RCCE WG and subsequent SWGs in joint infodemic insights generation and debunks.
• Provide tutorials to WHO staff and health partners on social listening if needed.

Requirements

Essential

• First university degree in communications, journalism, sociology, anthropology, social sciences or related field.

Desirable

• A master’s degree in communications, public health or related field

Essential 

• Minimum of 2 years in infodemic management/health communication or risk communication and community engagement with demonstrated work in social listening or data analysis or equivalent.

Desirable

• Experience conducting training and capacity building activities in support of country offices in social listening and infodemic management.