Key Accountabilities/Responsibilities

• Detail a clear digital plan of action with steps, milestones, deliverables, and dates to track communication efforts
• Develop relevant content topics and strategies to disseminate Busara outputs and our online reputation
• Create and implement a regular publishing schedule and content calendar around relevant hooks to promote and manage content
• Curate the Busara audience by identifying relevant stakeholders, thinkers, processes
• Inform planning of specific and timely dissemination campaigns through social advertising
• Plan online community growing activities for Busara events (campaigns, live tweeting, among others)
• Collaborate with the design and projects teams to leverage the right tools to manage content, drive visibility and create online engagement opportunities
• Use analytics to measure and identify Busara’s audience growth, engagement, profile, content reach, and leads to establish ROI and inform strategy
• Identify best practice and trends with regard to social media as well as topic areas relevant to Busara – your default setting is always reading and learning to keep up with evolving channels
• Create a schedule and keep the website content updated with case studies, deliverables, blogs, press releases, staff profiles, among others.

Knowledge, Skills, and Experience Required

• Ability to quickly understand Busara’s business and organizational culture and how to use communications, testing, and design to support that culture
• Ability to research diverse topics, figure out best practice, and outline/propose a digital plan to execute
• Ability to experiment on social media placement, test alternatives, and make data-driven recommendations on the right mix for our client journey in B2C and B2B context
• Clear, proactive communication, and ability to set expectations for timeline and scope of work
• An ability to work with and inspire people from a variety of cultures, backgrounds, and experiences
• 3 years of solid social media experience within creative or branding agencies or a mix of agency and in-house experience.
• Proven track record of success in managing content and social media engagement across a portfolio of industries
• Expert level skills in google suite and Microsoft office
• Excellent writer in English; other languages a plus
• Solid understanding of web practices, digital platforms, SEO, channel analytics, and content development
• Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
• Excellent organizer who reliably plans and tracks execution of Busara’s engagement and outreach strategies.