Job Summary

• The Performance Marketing Associate will own the day-to-day operations of Moringa’s performance marketing activities — running, monitoring, and optimizing paid campaigns across multiple channels on a daily basis. This is a hands-on, execution-focused role for a well-rounded performance marketer who is comfortable managing the full breadth of daily performance marketing tasks — from campaign setup and budget monitoring to reporting and funnel tracking — to drive user acquisition, engagement, and revenue growth.

Key Responsibilities

Daily Campaign Operations

• Own the day-to-day setup, launch, monitoring, and optimization of paid campaigns (Google Ads, Meta, LinkedIn, Twitter, and others) in line with admissions and revenue targets.
• Conduct daily checks on campaign health — pacing, spend, delivery, and performance — and make or flag optimizations as needed.
• Support the creation of ad creatives, landing pages, and campaign copy in collaboration with the creative and product marketing teams.
• Produce daily/weekly performance reports, flagging issues or opportunities to the Manager.
• Manage day-to-day advertising budget tracking and pacing across platforms.
• Run and document A/B tests and experiments, feeding learnings into the Paid Media Playbook.

Content & Calendar Support

• Support execution of the content marketing strategy in line with brand and business goals.
• Help maintain and update the Moringa School Content Calendar, ensuring timely posting across paid, earned, and owned channels.
• Draft and coordinate campaign messaging, visuals, and copy for review and approval.
• Stay current on digital trends and share ideas for new content approaches.

SEO & Digital Optimization Support

• Support keyword research and basic on-page SEO optimization for web content.
• Assist with technical SEO audits under guidance from the Manager or product team.
• Apply SEO best practices when setting up campaigns and content.

CRM & Conversion Funnel Operations

• Manage daily marketing automation workflows and CRM data entry/tracking.
• Monitor lead behaviors and conversions on an ongoing basis, flagging funnel drop-offs for follow-up.
• Coordinate with the admissions team daily to help ensure a smooth lead-to-conversion handoff.

Copywriting & Campaign Support

• Draft copy for email, display ads, and landing pages, aligned with brand messaging guidelines.
• Support brand-aligned messaging efforts under the direction of the Manager.

Desired Skills & Qualities:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in performance marketing, with demonstrated ability to manage daily campaign operations independently.
• Strong, well-rounded working knowledge across performance marketing activities — paid social, paid search, budget management, reporting, and funnel tracking.
• Strong Familiarity with paid media platforms (Google Ads, Meta, LinkedIn) and daily budget/pacing management.
• Comfortable working with data and translating it into simple, actionable daily/weekly reports.
• Strong organizational and time-management skills; able to independently juggle multiple live campaigns and daily tasks.
• Basic understanding of SEO, CRM tools, and email automation platforms.
• Detail-oriented, proactive, and reliable in managing recurring operational tasks in a fast-paced environment.