Key Responsibilities:

• Content and Brand Strategy
• Collaborate with the marketing team to brainstorm and execute creative concepts for campaigns.
• Content Production
• Collaborate with the creative team to develop compelling ad creatives that drive conversions.
• Ad Buying
• Plan, execute, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Monitor and analyze campaign performance, identifying trends and opportunities to optimize for higher ROI.
• Conduct A/B testing for ads, landing pages, and creatives to improve performance metrics.
• Performance Management
• Work closely with the “Content Creation” team, both to set metrics for assessing effectiveness of content and then use these metrics to review and iteratively improve on content
• Generate regular performance reports, providing actionable insights and recommendations.
• Manage budgets effectively, ensuring optimal allocation and tracking.
• Campaigns and Activations
• When / if necessary, take part – as part of the Marketing team – in online / offline activities
• Market Awareness
• Stay updated with platform updates, algorithm changes, and best practices for digital advertising.
• Research and implement new performance marketing strategies to reach and engage target audiences.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in performance marketing or paid media management.
• Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, and analytics tools.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience with attribution models, audience segmentation, and customer journeys.
• Exceptional attention to detail and organizational skills.
• Ability to thrive in a fast-paced, results-oriented environment.

Knowledge and Experience:

• Educational Background: A Bachelors degree in Marketing, Business or related field
• Industry Experience: A minimum of 2 years of experience in marketing or paid media management.
• Key Tool management: Proficiency in ad platforms such as Google Ads, Facebook Ads Manager and analytics tools.
• Analytical Skills: Strong analytical skills with the ability to interpret data nad provide actionable insights.
• Customer Engagement: Experience with attribution models, audience segmentation and customer journeys.