What You’ll Do

• Digital Advertising Strategy: Develop and lead the overall digital marketing strategy, defining goals, KPIs, and campaign objectives in collaboration with the digital marketing agency.
• Hands-on Expertise: Leverage your hands-on experience in B2B digital marketing with ad platforms (GoogleAds + keywords research, DV360, Meta, LinkedIn) to guide the agency in executing campaigns effectively and efficiently.
• Agency Collaboration: Work closely with our digital marketing agency to ensure seamless campaign execution, providing strategic guidance, and aligning efforts with our business objectives.
• Campaign Planning: Drive the planning process for performance marketing campaigns, including audience targeting, budget allocation, and campaign scheduling
• Data Analysis and Campaign Optimization: Continuously monitor campaign performance, analyze data, and derive actionable insights. Provide regular reports and recommendations to improve campaign performance.
• Ad Creative: Collaborate with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.
• A/B Testing: Implement rigorous A/B testing and experimentation to identify winning strategies and tactics, working closely with the agency to execute tests.
• Conversion Rate Optimization: Oversee landing page optimization and user journey improvements to increase conversion rates.

What You’ll Bring

• Bachelor’s degree with quantitative background preferred
• Minimum 5 years experience in performance marketing strategy, with a strong focus on digital advertising platforms like Google Ads, LinkedIn, Meata, and DV360.
• Hands-on experience in setting up and managing digital marketing campaigns for B2B companies of significant budgets.
• Strong proficiency in data analysis and the ability to extract meaningful insights from marketing data.
• Strong proficiency with Google Sheets/Excel, SQL is a plus
• Experience with A/B testing, optimization strategies, and campaign planning.
• Strong project management skills with the ability to oversee campaigns executed by a digital marketing agency.
• Excellent communication and collaboration skills.
• Certification in Google Ads or other relevant digital marketing platforms is a plus.