Key Responsibilities

Sales Planning & Key Account Development

• Set annual/quarterly targets for wheat flour across both B2C (retail) channels and B2B (bakeries, food, Oil, Animal Feeds or bags manufacturers).
• Personally drive key account management for large bakery and industrial customers — contracts, supply agreements, joint business plans.
• Own the wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags product-line P&L (volume, price, mix, trade spend).

Team Leadership & Field Management

• Manage, coach and develop Sales Representatives covering both retail and institutions
• Conduct joint calls, monitor call discipline, and build technical selling capability (bakery application knowledge).

Channel Strategy & Distribution

• Optimize coverage across modern trade, general trade, and direct bakery distribution.
• Grow penetration among bakeries/OIL, feeds/bags and food-service accounts; manage distributor performance.
• Ensure shelf presence, price compliance, and consistent stock levels.

Pricing & Trade Terms

• Execute the pricing framework under the Head of Commercial, maintaining competitiveness in a price-led market while protecting margin.
• Design programs to maintain institutional loyalty and volume-incentive schemes.

Market Intelligence & Forecasting

• Track competitor brands, institutional activity, and raw-grain price movements affecting margin.
• Deliver accurate demand forecasts and monthly performance reporting.

Cross-Functional Coordination

• Align with Supply Chain and Production on quality consistency and availability.
• Partner with Marketing on branding, packaging, and bakery-sector promotions.

Key Performance Indicators

• Wheat flour sales volume and revenue vs. target
• Key accounts/institutional growth and retention
• Market share and distribution coverage
• Gross margin and trade spend ROI
• Team productivity and attainment
• Forecast accuracy

Work Relationships

• Internal: Head of Commercial, Marketing Manager, Supply Chain & Production, Sales Admin & Commercial Analyst, Head of Finance
• External: Bakery customers, food manufacturers, distributors, wholesalers, retail buyers, relevant trade bodies

Academic & Professional Qualification

• Essential: Postgraduate diploma/certificate in Sales & Marketing (e.g., CIM); food/agribusiness qualification
• Desirable: Bachelor’s degree in business, commerce, or a related field

Work Experience & Skills

• Essential: 6–8 years in FMCG (wheat flour, Maize Flour, Oil, Animal Feeds or Packaging Bags) or food-ingredient sales; at least 2–3 years managing field sales teams and B2B key accounts
• Essential: Strong negotiation, relationship-building, and people-management skills
• Desirable: Experience selling flour or bakery ingredients to industrial/artisanal bakeries; familiarity with food-grade quality and supply expectations