Role Purpose

Develop strategy and shaping product portfolio for a given set of crops/geography to meet customer segment needs.

Key Responsibilities

• Developing product strategies for a given geography , collaborating with cross-functional teams to ensure product alignment with business goals.
• Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape .
• Planning trials: define the standard varieties, trial seeds allocation and standard key traits for evaluation of the PLC 6 trials.
• Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory.
• Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities.
• Define and drive New Product Introduction (NPI) strategy and Plans with the Customer experience campaigns
• Drive variety naming and activate registration / IP protecting including trials
• Assess value traits & positioning , proposing pricing.
• Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends, values value chain needs including competitors landscape.
• Update customer needs and preferences, to support analysis of portfolio health, update of TPP and prioritize segments/target/market scope.
• Gives technical support to key producers, leverages technical knowledge to the sales team to prepare sales arguments and after sales support

Qualifications

Knowledge, Experience & Capabilities

• Product Strategy Development: Experience in developing product strategies and collaborating with cross-functional teams.
• Product Lifecycle Management: Knowledge of defining market positioning and life cycle management.
• Data Consolidation and Analysis: Experience in consolidating Trial reports to support advancement decisions and developing promotional activities.
• New Product Introduction Strategy: Ability to define and drive NPI strategy including customer experience campaigns.
• Market Analysis and Pricing: Experience in assessing value traits, market positioning, and proposing pricing strategies based on market trends and competitor analysis.
• Customer Needs Analysis: Ability to update customer needs and preferences, support portfolio health analysis, and update Target Product Profiles.

Competencies

• Ability to conduct market research and analyze customer needs and preferences to identify opportunities for product development and portfolio expansion.
• Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio development that align with business goals and customer needs.
• Communication skills: Strong communication skills to collaborate with cross-functional teams, including sales, marketing, and engineering, to ensure that product development aligns with customer needs and business objectives.
• Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that the product portfolio remains relevant and competitive.
• Influencing: Strong influencing skills to inspire and motivate teams to achieve product development goals and drive innovation.