KEY PRIMARY RESPONSIBILITIES

• Meet the sales budget under the SHEild programme agreed on annually with the business.
• Growth and achievement of women related business/clientele as per the targets.
• Grow the distribution channel through the existing businesses – Direct Sales Force, Independent Agents, Financial Advisors & Brokers.
• Lead the SHEild programme, ensuring alignment with APA’s broader strategy and ESG agenda.
• Drive the strategic vision for the programme by recommending and driving annual targets, KPIs, and milestones that will position APA as the preferred insurer for women in Kenya.
• Re-energise the SHEild programme by introducing innovative solutions and spearheading product launches that address women’s financial needs.
• Ensure the SHEild programme incorporates lessons learned and is scalable to other markets and customer segments
• Develop and manage strategic alliances and partnerships that align with the SHEild programme’s objectives, including financial institutions, NGOs, and other organisations focused on women’s empowerment.
• Actively manage a pipeline of partnerships, targeting at least four new partnerships annually, each contributing to revenue growth and the programme’s success​.
• Work Closely with internal teams to integrate partner solutions into APA’s product offerings and distribution channels.
• Partner with APA’s existing distribution network, including insurance agents, brokers, bancassurance, and affinity partners, to drive SHEild product sales.
• Collaborate with these distribution channels to ensure they have the right tools, training, and messaging to effectively promote SHEild products to women customers.
• Drive revenue growth by working with these partners to meet sales targets and maximise market reach, focusing on customer selected market segments i.e. low-income women, women entrepreneurs, and professional women.
• Regularly engage with distribution partners to gather feedback, address challenges, and ensure the consistent delivery of SHEild products and services.
• Establish and track key performance indicators (KPIs), such as the number of women clients, policies sold, and partnership engagements.
• Prepare monthly reports on the programme’s progress and performance for the board, EXCO, senior leaders, and department heads.
• Work with the distribution team to ensure sales staff are equipped to meet women’s needs and achieve programme.
• Oversee the roadmap for developing new insurance solutions tailored to women, focusing on products that empower women through wealth creation and financial security.
• Lead the launch of new products, including regulatory processes, internal approvals, and go-to-market strategies.
• Monitor product performance and recommend ongoing improvements and adjustments based on market feedback and evolving customer needs.
• Develop and execute an internal communication plan for the SHEild programme, ensuring key messages reach the Board, EXCO, senior leaders, employees, agents, and intermediaries.
• Oversee the external communication strategy, including press releases, digital campaigns, and event participation to enhance visibility for the programme.
• Engage influencers and thought leaders to promote the SHEild programme as a key initiative for women’s empowerment in the insurance industry while tracking the delivery from these initiatives to the revenues.
• Collaborate with senior leaders across APA’s business lines to embed the SHEild programme into daily operations.
• Work with the marketing team to develop gender-sensitive campaigns and ensure effective internal and external communication of the programme’s goals and achievements.
• Coordinate with the distribution team to integrate best practices for serving women customers in the sales cycle​.
• Ensure the SHEild programme integrates gender sensitivity across all business lines, from customer service to employee training.
• Develop gender sensitivity training modules for onboarding new employees and ensuring ongoing education across the organisation.
• Identify and manage a task force of internal gender champions to promote the programme’s objectives within APA​ Apollo Group.

ACADEMIC QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Finance, or related fields. A Master’s degree is an added advantage.

JOB SKILLS AND REQUIREMENTS

• Strong leadership and strategic vision with a proven ability to drive results and lead cross-functional teams.
• Proven ability to drive sales.
• Deep understanding of gender issues and experience in developing women-centric products and services.
• Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
• Experience in insurance product development, partnerships, and project management.
• Proven track record in delivering business growth through innovation and customer-centric solutions.
• High level of comfort working in a dynamic and fast-paced environment, with a hands-on approach to driving programme success.isations.

PROFESSIONAL QUALIFICATIONS

• Any relevant professional qualification is an added advantage.

EXPERIENCE

• At least 5 years of experience in insurance or financial services, with a focus on product development, women’s empowerment, or ESG initiatives.
• Experience in leading cross-functional teams and managing strategic programmes or initiatives.
• Demonstrated experience in working with senior leadership and managing partnerships with external organisations.