• Objectives Refine and launch shortlisted food products to ensure they meet market standards and consumer preferences.
• Oversee the development of a comprehensive domestic and international Go-to-Market strategy to identify and secure key  markets and customers.
• Successfully close and launch a pilot project with a major domestic and/or  international customer.

Key Deliverables

Refinement of Shortlisted Products

• Conduct a detailed evaluation of the shortlisted products for quality, market readiness, and consumer appeal.
• Collaborate with Farm to Feed’s team to optimize product formulations, packaging, and branding.
• Ensure refined products align with target market trends and food safety standards.

Go-to-Market / Export Strategy 

Identifying Target Market

• Conduct research to identify high-potential local and international markets for Farm to Feed’ products.
• Evaluate market size, trends, and competitive landscape.

Understanding Target Market and Geography

• Analyze consumer preferences, purchasing habits, and distribution channels in identified markets.
• Assess logistical considerations, including shipping and regulatory requirements.

Identifying Target Customer

• Define key customer profiles (retailers, distributors, or direct consumers) within the target market(s).
• Create a database of prospective customers and prioritize outreach.

Developing Partnerships with Co-Manufacturers

• Identify and vet potential co-manufacturers to support product scaling.
• Draft partnership agreements and contracts to formalize collaborations.

Food Safety Standards and Compliance

• Ensure all products meet international food safety and regulatory standards.
• Provide guidance on certifications and compliance documentation required for export.

Mapping the Route to Market

• Design a clear roadmap for product distribution, including logistics, pricing, and sales channels.
• Identify and recommend potential distributors and strategic partners.

Closing Pilot International Customer and Launching Pilot

• Engage with potential international customers to secure a pilot project agreement.
• Support Farm to Feed in negotiating terms and finalizing contracts.
• Provide operational and strategic guidance to ensure the successful execution of the pilot.
• Expected Outcomes within the first 6 months
• Shortlisted products refined and market-ready, meeting quality and regulatory standards.
• Comprehensive Go-to-Market and Export Strategy developed with actionable steps for market entry.
• Pilot project launched with a major domestic or international customer, creating a foundation for scaling operations.

Qualifications 

Minimum requirements include:

• 5-7 years of work experience in project management and business development for a new business line or start-up. Eastern-Africa experience is a plus.
• Minimum of Bachelor’s degree in a related field.
• Strong project management skills: This role requires someone who can set priorities, bring structure, push for timely decision-making, and ensure everyone is focused on the right things, with an eye on both speed and quality. We’re looking for someone who drives progress, not someone who waits for direction.
• Commercial sense: Ability to justify product pricing with sound reasoning (and data), and take the lead analytically.
• Partnerships building: Strong negotiation skills and ability to close partnerships with suppliers and co-manufacturers.
• Hybrid/on-site presence required: Ability to regularly be present at the warehouse in Nairobi (i.e. Nairobi-based or regular travel to the site)