Purpose:

In partnership with the Biofoods Team Lead, marketing department and Dairy Development team, the marketing specialist will be responsible for development of go-to-market strategies for the project, production of all project marketing collateral -Information Packages, marketing content, website planning and development and planning of marketing campaigns. The contract will be 3 months renewable. He/She will provide technical assistance as identified under the USAID Aflatoxin awareness project.

Key responsibilities: –

Development and implementation of the Communication strategy and campaign for the project as per indicated outcomes and project objectives

Oversee the following: –

• Development of information packages
• Development of marketing content and collateral
• Development of training material
• Development of website
• Planning of marketing campaigns
• Stakeholder communication: Internal and External stakeholder engagement
• Leverage national and county engagement platforms to disseminate consumer and value chain information, to deliver against set objectives
• Monitoring and evaluation: Strictly adhere to project budget and plans, ensuring monitoring and evaluation is adhered to according to project protocol and set objectives, creating and submitting timely and accurate reports
• Organize key information dissemination platforms from grassroots-farmers, barazas, county and national platforms

Person Specifications

Academic Qualifications

• Bachelors of Commerce degree in Marketing and Communications.

Professional Experience

• Must have experience in driving marketing initiatives
• Over 8 years’ experience in project management, marketing and communications-driving marketing and communication initiatives from end-to-end.
• NGO project engagement will be an added Bonus.

Skills and Competencies

• Planning and Organizational skills
• Outstanding interpersonal and stakeholder engagement skills
• Have a working understanding of the development world
• Able to work independently and achieve target driven results
• Excellent written, communication and presentation skills
• Ability to translate written and spoken collateral into Kiswahili.