The PR Manager at MOGO Kenya owns the reputation, external voice and media presence of the brand. This role will build the company’s visibility and credibility among stakeholders — including media, regulators, industry associations, customers, and the public — supporting our growth in vehicle logbook loans (car, boda, tuk-tuk). You will craft and manage strategic earned-media, thought leadership, crisis-communication, brand narrative and reputation programs in Kenya (and potentially regional East Africa).

Key Responsibilities:

• Develop and execute a comprehensive PR strategy that supports MOGO’s business objectives, brand values and communications calendar.
• Build and maintain strong relationships with media (print, broadcast, digital), influencers, industry analysts, regulators and relevant stakeholder groups.
•  Draft high-quality press releases, feature articles, media kits, executive correspondence, speeches, talking points and Q&As.
•  Organise and manage media events — press conferences, media tours, roundtables, stakeholder briefings, product launches, community outreaches — ensuring brand story is delivered effectively.
•  Monitor media coverage and sentiment, prepare insights/reports and advise senior management on reputation risks and opportunities.
•  Serve as key point of contact for press enquiries, media incidents, reputation issues and crisis communications; coordinate internal teams (Legal, Risk, Compliance) where required.
•  Work closely with Marketing and Communications teams to ensure alignment of PR with integrated campaigns, field activations, social media pushes and other stakeholder communications.
•  Develop and maintain the brand’s narrative, key messages and positioning across external communications.
•  Develop thought-leadership content for senior executives (op-eds, interviews, panel participation) to raise MOGO’s profile in the vehicle-finance, fintech and lending space in Kenya.
•  Manage PR budgets, vendor/agency relationships, contracts and ensure timely execution.
•  Provide regular reporting (monthly/quarterly) on PR outcomes: media reach, sentiment, share of voice, coverage quality, corporate reputation tracking, earned media value

What you will need:

Skills & Competencies:

• Bachelor’s degree in Communications, Public Relations, Journalism or related field.
• Minimum 5 years’ experience in PR, corporate communications – ideally with Kenya.
• Strong network of media, journalists and influencers in Kenya.
• Excellent writing, editing and verbal communication skills.
• Strong stakeholder management skills (internal: Marketing, Legal, Risk; external: media, regulators, industry forums).
• Ability to operate under pressure, manage crisis communications and rapidly respond to media enquiries.
• Analytical mindset to measure PR effectiveness, produce reports and provide recommendations.
•  Budget management and vendor/agency oversight experience.