Job Purpose:

Reporting to the Division Head – brand strategy & growth he/she will be the champion for consumer insights and enable business stakeholders drive data driven decision making on the business.

FUNCTIONS/KEY RESULTS EXPECTED:

• Strategic Collaboration: Collaborate closely with our leaders to develop robust learning plans and translate research findings into actionable insights that drive our organizational priorities.
• Consumer Expertise: Become the resident expert on our target consumers and segmentation analysis, providing valuable insights to guide our brand strategies.
• Consumer Advocacy: Be the champion of the consumer’s voice in brand discussions, ensuring that consumer perspectives are at the forefront of all brand decisions.
• Research Design: Lead the design and execution of qualitative and quantitative research studies, including concept screeners, concept tests, copy effectiveness tests, and more, to inform product & communication ideation, development, and execution.
• Data-Driven Insights: Formulate and track relevant data within the business, translating it into compelling research reports that guide strategic decision-making.
• Trend Analysis: Identify emerging industry trends and consumer insights, transforming them into actionable recommendations that shape our brand strategy and product innovation.
• Cross-Functional Collaboration: Foster knowledge sharing by socializing insights across the organization and contributing to “how to win” and “where to play” decisions.
• Consumer centricity – role model consumer centricity across the organization to make it a part of the client DNA.
• Product development – feed consumer insights into product development that enable improvement of our current solution and drive recommendations into new product lines or business verticals.
• Own Research Process – manage research projects end to end from framing to writing reports and socializing them internally.
• Manage research agencies across markets ensuring they deliver in line with business expectations

KEY CAPABILITIES AND EDUCATION:

• Bachelor’s degree is required.
• Proven experience in designing and leading both qualitative and quantitative research studies, with expertise in research methodologies.
• A deep-seated passion for leveraging data-driven methods and information to solve complex business challenges.
• Strong ability to synthesize research findings into actionable insights that address critical business needs.
• Exceptional communication and presentation skills, with the ability to convey complex concepts in understandable business terms.
• Outstanding analytical, project management, and time management skill.

Previous Relevant Work Experience

• A minimum of 5 years of experience in Market Research, Consumer Insights, and analytics.
• FMCG experience is preferred but not mandatory.