Job Ref: BF/RHS/02

PURPOSE OF THE ROLE

• Create regional sales plans and quotas in alignment with business objectives
• Set up + Manage a CRM system to ensure all customers are supported + needs are addressed
• Support Sales Managers with mentorship + support
• Evaluate sales category performances + adjust quarterly sales objectives
• Create KPI’s for sales team
• Report on regional sales results through a weekly dashboard
• Forecast quarterly and annual revenues
• Identify hiring needs, select and train new salespeople
• Prepare and review the annual budget for the area of responsibility
• Analyze regional market trends and discover new opportunities for growth
• Address potential problems and suggest prompt solutions
• Meet with Key accounts personally as well as distributors
• Be responsible for sales spend and expenses
• Assist HR in addressing sales staff performance
• Address customer complaints in a timely manner

TOP ACCOUNTABILITIES

• To deliver on the sales objectives of the strategic plan.
• To manage the sales funnel + CRM management to ensure the business continues to delivery on its long-term strategy.
• To ensure all distributors+ customers are professionally handled to enable Brown’s to continue to grow.
• Manage the CRM + train the team
• Consistently stay ahead of competition through sales activities

REQUIREMENTS

QUALIFICATIONS AND EXPERIENCE REQUIRED

• Proven work experience as a Regional Sales Manager, Area Manager or similar senior sales role
• Diploma or degree in sales or business
• Ability to measure and analyze key performance indicators (ROI and KPIs)
• Familiarity with CRM software
• Ability to lead and motivate a high-performance sales team
• Excellent communication skills
• Strong organizational skills with a problem-solving attitude
• Availability to travel as needed

DIMENSIONS: 1. FINANCIALS

Deliver on:

• Revenue wholesale and retail
• Telesales to close portfolio product gaps
• Manage retail Brand POP (point of purchase) + Sales incentives
• Sales + Distribution costs within Budget
• Keep Customer returns/credit notes within limits
• Product portfolio costing
• Maintain Receivables as % of sales % within limits

Other dimensions are:

• Deliver on designing a cohesive team that is aligned
• Deliver on product revenue targets
• Deliver premium customer service
• Work with production to ensure product availability
• Good return process+ policy
• Management of Sales + Distribution costs
• Protect the Brown’s Food Co. brand image
• CRM implementation & management
• Provide leadership to managers & staff with a focus on development & coaching
• Manage company products, services, features and benefits knowledge
• Inform on competitive services, promotional matter, sales technique, pricing and marketing policies

DIMENSIONS: 1. FINANCIALS

Deliver on:

• Revenue wholesale and retail
• Telesales to close portfolio product gaps
• Manage retail Brand POP (point of purchase) + Sales incentives
• Sales + Distribution costs within Budget
• Keep Customer returns/credit notes within limits
• Product portfolio costing
• Maintain Receivables as % of sales % within limits

Other dimensions are:

• Deliver on designing a cohesive team that is aligned
• Deliver on product revenue targets
• Deliver premium customer service
• Work with production to ensure product availability
• Good return process+ policy
• Management of Sales + Distribution costs
• Protect the Brown’s Food Co. brand image
• CRM implementation & management
• Provide leadership to managers & staff with a focus on development & coaching
• Manage company products, services, features and benefits knowledge
• Inform on competitive services, promotional matter, sales technique, pricing and marketing policies