What you become a part of:

The successful candidate will create an impact on a billion lives in Africa by championing the brand purpose and strategy across multiple markets East Africa region (Kenya, DR Congo, Rwanda, Burundi, Uganda) and in the process will drive market share & profitability for Shalina’s consumer product portfolio.

This role is a part of the global group marketing team with the scope to become the brand owner across multiple countries.

What to expect:

• Create geography-wise brand plans to achieve operating-unit/ country-wise share of sales and distribution targets.
• Partner with media manager/ media agency to draw up media plans for relevant operating unit and/ or country in the sub-Saharan Africa region.
• Build communication and advertising campaigns in line with the positioning of brands to further drive brand salience and consumer preference.
• Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc.
• Work to identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc.
• Design and implement all aspects of the G-T-M for new product launches within the consumer products portfolio.
• Work with internal/ external creative teams and other agencies to build 360 IMC campaigns.
• Understand brand-wise P&L and identify key cost drivers and work towards driving improved margins and profitability.
• Assist preparing for weekly/ monthly brand performance reviews.

Essential skills, experience & education:

• Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
• Strong collaboration skills to partner with functional teams, agency partners and business teams.
• Strong communication skills to push on ground activation agenda.
• Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
• Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.
• 8-10 years of total relevant experience with minimum 2-3 years’ experience in marketing/ brand management, ideally within a consumer healthcare or FMCG environment with proficiency in various aspects of marketing as – traditional marketing, digital, social media, event planning and product management.
• Bachelor’s degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred.