Duties and Responsibilities

• Own and drive overall regional business performance across all assigned channels and clusters
• Lead execution of the regional commercial strategy to support national business objectives and growth plans.
• Drive sustainable sales growth through strong field execution, agent productivity, and channel expansion.
• Manage regional profitability through efficient deployment of people, stock, operational resources and cost controls.
• Drive high-quality customer acquisition, onboarding quality, repayment efficiency (RE), customer usage, and retention outcomes.
• Ensure strong customer experience through proactive issue resolution, field support, and coordination with CX and Aftersales teams.
• Lead, coach, and performance-manage STLs, TLs, Clerks, Retention Representatives, and field sales agents within the region.
• Build and stabilize high-performing field teams through structured recruitment, onboarding, coaching, and capability development.
• Drive execution discipline across all regional teams through PJPs, structured reviews, reporting routines, and accountability mechanisms.
• Oversee all stock management and operational control processes within the region, including:
  • Stock accountability
  • Daily reconciliations
  • Stock ageing management
  • Redistribution planning
  • SAH monitoring
  • Loss prevention controls
• Ensure operational efficiency across stock points, field operations, installations, and customer support activities.
• Identify commercial opportunities, operational gaps, and performance risks within the region and implement corrective actions promptly.
• Ensure compliance with company operational policies, commercial processes, reporting standards, and governance requirements.
• Drive cross-functional collaboration with Commercial Operations, CX, Aftersales, Finance, Supply Chain, and other support teams to ensure smooth regional execution.
• Manage and escalate key business risks, including fraud, stock loss, customer quality issues, operational inefficiencies, and compliance gaps.
• Provide accurate business reporting, regional insights, performance analysis, and recovery plans to leadership.
• Continuously monitor regional performance trends and implement initiatives to improve productivity, execution quality, and operational effectiveness

Skills and Experience

• Bachelor’s degree in business, Sales, Marketing, or related field.
• Minimum 5 years field sales management experience.
• Experience managing distributed field teams in FMCG, PAYGO, energy, or telecom sectors.
• Experience managing multi-channel sales models.
• Strong commercial acumen and analytical skills.
• Proven ability to drive Sales, RE, and Usage performance.
• Strong people management and coaching capability.
• High execution discipline and accountability.
• Strong stakeholder management and communication skills.
• Experience managing stock integrity and field operations.
• Ability to work in high-pressure, fast-paced environments.