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22 Apr 2025

Regional Sales Manager- Mt Kenya Region at Sidai

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Job Description

Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model…

Regional Sales Manager- Mt Kenya Region

Role responsibilities

  • Responsible for achieving the overall targets for prescribed region by aligning the sales teams to volumes as per the budget and KPIs. Coordinating with internal & external stakeholders to strategize effective plans and responsible for executing to achieve and surpass the objectives prescribed.
  • Including but not limited to;
  • Sales management
  • Overseeing the overall functions of your region
  • Managing distributor orders, Invoices, Debts and inventory levels as per the contract agreement & complying with our operating standard and procedures
  • Budgeting/planning & reporting
  • Provide regular reports as required on marketing and sales performance including promotional activities, demand forecasts, market intelligence and trends.
  • Planning, management and execution of annual sales plans and execution of agreed product marketing plans. Ensure understanding and utilization of the standard operating procedures amongst team members.
  • People management
  • Responsible for leading and motivating the region team
  • Coordinate all sales activities in the regions and evaluate the performance of all the respective team members in the region
  • Compliance to asset care policy, maintenance of vehicles and motorcycles
  • Financial management
  • Responsible for the development and management of Region, Collection and Promotion budgets.
  • Ensure proper tracking of the section expenditure

Key deliverables

  • Achievement of sales and profit targets
  • Achievement of brand objectives
  • Financial management – GP%, Debtors
  • Forecast accuracy
  • Excellent working relationship with all stakeholders
  • Use of sales application to track sales and regional activities

Minimum qualifications

  • Minimum of 7 years’ industry experience selling animal health and crop science products OR Minimum of
  • 7 years’ experience in FMCG at senior level with proven track record
  • Proven track record in Distributor management (route to market models)
  • Valid driving license >2 years’ experience in driving
  • Relationship management with stockists, farmers and distributors
  • Experience in farmer training
  • Proficiency in computer systems and software and ability to maintain an effective customer database for effective analysis and reporting
  • Strong leadership skills, strong business acumen

Skills & competencies

  • Diploma/Degree in Agriculture/Veterinary medicine
  • Proven track record in Distributor management (route to market models)
  • Relationship management
  • Advanced category management
  • Integrity
  • Self-drive and initiative to action
  • Organization and scheduling skills
  • Good negotiations and conflict management skills
  • Excellent verbal and written communication


Method of Application

Email: 

human [email protected] 

Only applicants who complete the application form that is provided on email after sending CV to above email will be considered. Shortlisting for interviews will be done on a rolling basis. Email subject line must read: "RSM-Nairobi or RSM - Mt Kenya" to reach us by Friday 25th April 2025.





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