16 Apr 2026

Regional Sales Manager at Safal Group

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Job Description

The company opened its first manufacturing facility in Mombasa, Kenya, in 1962, rapidly widening its reach to include further countries in East Africa, and then Southern Africa. In 2003, all operating companies were reversed into the current holding company called Safal Investments Mauritius Limited and conduct its business across Africa as the Safal Grou…

Regional Sales Manager

Key responsibilities:

  • Achieve product-wise, profile-wise, targeted product mix, including new products
  • Lead and manage regional marketing and sales operations
  • Develop and execute regional distribution strategies to increase penetration and availability
  • Build and maintain strong dealer relationships and expand business
  • Maintain a strong market intelligence system and analyse trends for decision-making
  • Manage the regional distributor’s financial health
  • Lead and coach a team of area sales officers and ensure the achievement of objectives
  • Commercialization of new products and innovations in the region.

Requirements

Qualifications required:

  • Minimum academic qualification:  Bachelor’s Degree in a relevant field
  • Qualifications as an added advantage:  Diploma in Sales & Marketing
  • Professional registration:

Experience required:

  • General work experience (years): 7-10 years
  • Specific to the position (level/discipline/years): 7 years
  • Industry:  FMCG

Key competencies and skills:

  • Excellent Communication skills
  • Analytical skills
  • Leadership Skills
  • Sales acumen
  • Presentation skills
  • Interpersonal skills
  • Problem Solving skills
  • Strong planning & organizing skills
  • High on initiative and ability to manage ambiguity
  • Ability to understand and disseminate technical concepts effectively

Language requirements:

  • English
  • Kiswahili

Computer literacy:

  • MS Office packages
  • ERP Systems

Personality profile:

  • Positive
  • Business-centric
  • Fast-paced and prompt
  • Achievement oriented
  • Energetic and Enthusiastic


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : May 5, 2026





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