Assignment Objectives

• Co-create and Finalize Communications Strategy:
• Collaborate with inSupply Health’s leadership, management and communications teams to review and refine the communications strategy.
• Ensure the strategy incorporates key messaging for the inSupply Health brand and its main service offerings (the communications strategy must be connected with the new business strategy).
• Identify and plan for the use of a diverse range of channels and media for effective message delivery.
• Work with other consultants and consultant firms as relevant to align and guide project communication based on the inSupply communication strategy.
• Develop an Action Plan for Strategy Execution:
• Create a detailed action plan for the inSupply team to execute the communications strategy.
• Help identify processes for the regular translation of complex project results into meaningful insights and stories and dissemination of project learnings and insights.
• Establish metrics and KPIs to measure the effectiveness of the communications strategy and its impact on positioning inSupply as a thought leader.
• Storytelling and Content Creation (to solidify 2b, help inSupply develop content for 4 main projects) :
• Develop internal mechanisms for effective communication, focusing on storytelling to highlight inSupply’s impact and insights.
• Extract and synthesize important insights from technical content created by inSupply staff or through interviews.
• Produce 4 high-quality, dissemination-ready contents that aligns with inSupply’s branding and communications goals.

Scope of Work

• Strategy Development and Finalization:
• Conduct workshops and meetings with inSupply Health stakeholders to gather input and align on strategic communications objectives.
• Analyze current communications assets and efforts and identify gaps or areas for enhancement.
• Finalize a comprehensive communications strategy document, including strategic information processes, key messages, target audiences, channels, and media selection.
• Action Plan and Process Identification:
• Develop a step-by-step action plan with timelines and interdependencies for implementing the communications strategy.
• Advise on the establishment of processes for the systematic dissemination of insights and learnings. Work with the team to document this process.
• Provide recommendations for tools and technologies to support the strategy’s execution and monitoring. Establish specific metrics and KPIs.
• Content Creation and Storytelling (following the strategy and action plan):
• Identify stories and insights from 4 main projects (one story/insight per project or as guided) that showcase inSupply’s impact and expertise. Use the stories and insights to create high-impact, quality, engaging content (can be visual web stories, reports, case studies, infographics, social media campaigns, newsletters, and articles ready for publication and dissemination).
• Ensure all content is consistent with inSupply’s branding and communicates the intended messages effectively to the target audience.