The Co-operative Bank of Kenya Limited is incorporated in Kenya under the Company Act and is also licensed to do the business of banking under the Banking Act. The Bank was initially registered under the Co-operative Societies Act at the point of founding in 1965

(REF: BDMO/07/24)

Job Purpose:

To drive the marketing and business development Strategies of the Society.

Reporting to: The CEO

Roles and Responsibilities

• Prepare, monitor and implement Marketing Budget and plan.
• Prepare and submit timely annual work plan to the CEO.
• Design and implement direct marketing campaigns according to marketing strategy.
• Conduct market research and intelligence for the Sacco, analyse results and present timely written reports where workable recommendations are made to CEO and the leadership.
• Responsible for member recruitment, marketing the Sacco products and mobilize savings.
• Develops targeted marketing strategies as per customer segments and needs.
• Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
• Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased Sacco product uptake.
• Develops annual education programs for the Sacco in liaison with the Education Committee and CEO.
• Tracking /monitoring new and existing members accounts to avoid being dormant.
• Timely production and submission of monthly reports on Sacco’s marketing activities.
• Represent the Sacco competently and adequately in his/her capacity.
• Ensure valuable and engaging content for the society website and newsletter.
• Review and analyse the performance of various marketing campaigns, gain insight and assess against set goals.
• Ensure regular, timely, and effective communication with members and stakeholders.
• Perform such other lawful duties as may be assigned from time.

Qualifications & Experience

Appointment to the position will be made from persons who:

• Are holders of a University Degree in Marketing, Business Administration, Economics, Business Management, Business Related degree or a related field;
• Has 4 years of working experience in a marketing and business development role within Sacco or financial sector.
• CPA will be an added advantage.
• A diploma in marketing or Co-operative Management or Mass Communication will be an added advantage.

Attributes/Skills

• Up to date with the latest trends and best practices in the co-operative sectors.
• Market intelligence and public relations skills.
• Update with latest online/digital marketing trends and measurements.
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
• Demonstrate ability to increase productivity and continuously improve methods, approaches and departmental contribution.
• Exceptional organization skills and a strong work ethic.
• Ability to manage complex projects and multi-task.
• Ability to flourish with minimal supervision, be proactive and handle uncertainty.
• Good understanding of the internal policies, systems and procedures of a Sacco.
• Positive attitude and emotional intelligence required for the job.
• Highly confident.
• Computer literacy skills with demonstrated experience in Microsoft Office, Excel and PowerPoint applications.