The Co-operative Bank of Kenya Limited is incorporated in Kenya under the Company Act and is also licensed to do the business of banking under the Banking Act. The Bank was initially registered under the Co-operative Societies Act at the point of founding in 1965.

(REF NO: MBDO/11/23)

Job Purpose:

To oversee the marketing, business development, and customer care functions of the Society.

Reporting to: The CEO

Job Type: Contract – Three (3) Years (Renewable on performance).

Roles and Responsibilities

• Develop and implement the Sacco Marketing Plan.
• Spearhead all internal and external communications for the business including brand identity, corporate image, media liaison, and Public Relations.
• Planning and overseeing new marketing initiatives and ensuring marketing campaigns are executed within budget limits.
• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth-oriented annual target, and follow through on potential new business opportunities.
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments and quality membership of corporate and individual members.
• Oversee recruitment of new members by setting up initiatives that will support acquisition.
• Champion deposits and savings mobilization to ensure the Sacco achieves its intended targets.
• Ensuring regular, timely, and effective members and stakeholders communication.
• Provide education and training programs to the Sacco members.
• Handling all marketing and public relations activities of the Sacco.
• Promotion of all Sacco products for member uptake.
• Ensure member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.
• Keep abreast of the industry trends.
• Customer satisfaction survey to determine trends and areas of improvement.
• Preparation of monthly business/marketing report.
• Perform any other duty as may be assigned from time to time.

Qualifications & Experience

Appointment to the position will be made from persons who: 

• Are holders of a University Degree in Marketing, business administration, Economics, Business Management, Business related degree, or a related field;
• Has over 4 years of working experience in a marketing and business development role within Sacco or the financial sector.
• A diploma in marketing or Co-operative Management or Mass Communication will be an added advantage.

Attributes/Skills

• Ability to lead and work within a team.
• Market intelligence and business development skills.
• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business.
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
• Exceptional organizational skills and a strong work ethic.
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
• Ability to handle pressure and meet deadlines.
• Good understanding of the internal policies, systems, and procedures of a SACCO.
• Creative and innovative.
• Excellent communication, influencing, and presentation skills.
• Computer literacy skills with demonstrated experience in Microsoft Office, spreadsheet, and PowerPoint applications.