About the role

• Optoma is the #1 DLP brand in EMEA. This is Optoma’s first direct sales hire in East Africa — a ground-up, first-mover entry into the continent’s fastest-growing display market. You will build distributor relationships, win direct accounts, and execute a structured sales plan to drive revenue from day one.
• This is a high-impact, high-autonomy role for a driven sales professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.

Key Responsibilities

• Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa.
• Identify, appoint, and onboard new authorised distributors in Kenya from scratch.
• Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia.
• Win B2B accounts in education, corporate, government, and NGO/international org sectors.
• Engage early in procurement cycles to ensure Optoma is specified in tenders and RFPs.
• Organise product demos, training events, and workshops for distributors and end-users.
• Maintain accurate pipeline, forecasts, and reporting.
• Meet and exceed quarterly revenue targets and sell-through milestones.
• Gather competitive intelligence and report market trends to the Territory Manager META.

Candidate Specification

About You

Key Skills & Experience:

• Experience in B2B sales in IT, AV, or display technology.
• Proven track record in projector or IFP product sales preferred.
• Direct experience working with the East African dealer/distribution channel.
• Knowledge of East African education market and government procurement.
• Demonstrated ability to build a channel network from scratch.
• Existing AV distributor or reseller relationships in Kenya a strong advantage.
• Results-driven with a consistent record of meeting and exceeding targets.
• English required; Swahili a strong advantage.
• Comfortable with autonomy, reporting remotely to the Territory Manager META.
• Experience in greenfield / cold-start sales territory a plus.