Duties and Responsibilities

• Develop and implement a strategic sales plan to maximize the market potential of  products in the General Trade sector.
• Build and maintain strong relationships with key decision-makers, retailers, wholesalers, and distributors to expand product distribution and achieve sales targets.
• Conduct market research to identify new business opportunities, trends, and competitor activities, providing insights for effective sales strategies.
• Present and promote products to potential customers, showcasing their unique features, benefits, and value propositions.
• Proactively identify customer needs, offer suitable product solutions, and address any concerns or objections to secure sales and drive customer satisfaction.
• Develop and negotiate pricing agreements, contracts, and promotional offers in collaboration with the sales team and management.
• Collaborate closely with the marketing team to develop innovative sales and promotional materials, ensuring consistent brand messaging and visibility.
• Monitor sales performance, analyze data, and generate timely reports to track progress, identify areas for improvement, and present actionable recommendations to management.
• Stay updated on industry trends, market conditions, and customer preferences to anticipate changes and adapt sales strategies accordingly.
• Provide regular feedback and market insights to the management team, contributing to the development of new product offerings and business growth initiatives.

Key requirements, skills and qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field. Relevant certifications in sales or marketing would be a plus.
• Proven track record of at least 2 years in sales roles, preferably within the food industry or FMCG sector, with a focus on the General Trade market segment.
• Strong knowledge of the Kenyan food market, including consumer behavior, distribution channels, and competitor landscape.
• Excellent interpersonal and communication skills, with the ability to confidently engage with stakeholders at all levels.
• Demonstrated ability to build and maintain long-term business relationships, negotiate effectively, and close sales deals.
• Self-motivated and results-oriented, with a drive to achieve and exceed sales targets.
• Exceptional problem-solving and decision-making skills, with the ability to adapt to changing market dynamics.
• Valid driver’s license and willingness to travel extensively within the assigned territory.