Duties and Responsibilities:

• Specifically, the Sales Associate at Peach can expect to undertake the below listed tasks and activities:
• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
• Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication.
• Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;
• Collect and accurately input data into trackers and CRM systems in a timely manner to support sales activities and decisions.
• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals i.e. sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about th automotive industry;

Knowledge and Experience:

• Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred;
• Industry Experience: A minimum of 1 year experience in automotive sales or a related field is preferred
• However, a background in retail sales or customer experience can be beneficial for developing pertinent skills;
• Communication Skills: Proficient in both verbal and written communication for effectivecustomer interaction and the ability to present information clearly and persuasively to customers.
• Data Management: Proficiency in using CRM systems and other sales tools for tracking customer interactions and managing leads.
• Customer Relationship Management: Skills in building and maintaining strong customer relationships including handling inquiries and complaints in a busy environment.
• Sales Techniques: Proven experience with sales strategies and techniques including upselling and cross-selling across various sales channels such as online sales, direct sales, telesales, and lead generation tactics.
• Negotiation Skills: Strong negotiation abilities