Location: Kenya (with HQ in Nairobi). 40% time allocation for travel across Kenya.

Responsibilities:

Area Agent Model Implementation:

•  Introduce and implement the area agent model for sales, ensuring agents are motivated through piece-rate incentives for inputs and commission-based remuneration for sales made.
• Collaborate with stakeholders to establish fair and competitive compensation structures for area agents.
• Develop a model for hiring, training, and retaining the agents.
• Develop ideal management structures to drive effectiveness of the area agents. The management structure should be within the required cost of sales.
• Direct sales to corporate & large farms:
• Refine our direct sales approach to corporate clients and large farms.

Monitoring and Control:

• Develop and enhance systems to monitor and control the execution of sales activities across all levels in the sales team.
• Implement key performance indicators (KPIs) to evaluate the effectiveness of sales strategies and provide regular reports to the management team.

Market Analysis and Strategy:

• Collaborate with the marketing team to conduct market analysis and identify opportunities for growth.
• Contribute to the development of sales strategies based on market trends, competitor analysis, and customer feedback.

Experimentation and Optimization:

• Design and oversee experiments to optimize the effectiveness of the promotional mix in identifying and converting end users to purchase our products from distributors.
•  Analyze experiment results and make data-driven recommendations to improve promotional strategies.

Qualifications:

•  >10 years experience in developing and implementing successful sales strategies in the agricultural sector.
•  Specific experience in designing, building and implementing agent sales models is preferable.
•  Experience in building effective below the line and through the line marketing strategies to smallholder farmers will be preferred.
•  Bachelor’s degree in business, marketing, or a related field; Master’s degree is a plus.
•  Strong analytical and problem-solving skills.
•  Excellent communication and interpersonal skills. Ability to analyze data and make informed, data-driven decisions.
•  Excellent communication and interpersonal skills.
•  Ability to work collaboratively in a dynamic, fast-paced environment.