Roles & Responsibilities:

• Forecast and implement the company annual Net Sales Value (NSV) plan for Beer and Spirits, and RTD categories.
• Oversee all sales and distribution operative functions
• Provide leadership towards the accomplishment of the set objectives for the department.
• Oversee development and implementation of all sales strategies.
• Manage the sales team.
• Set targets in line with the annual plan and ensure achievement of targets at resource level.
• Budget setting in line with the Annual Forecast Plan.
• Develop/ grow existing universe.
• Participate in HR recruitment and staff morale building
• Develop and maintain relationships with Stakeholders (EABL, Trade (wholesale, Retail and Key accounts outlets) and employees
• Analyze and communicate competitor activities to relevant parties for action
• Track, report and take remedial action on sales performance where necessary
• Ensure key accounts efficiency, replenishment plan in the outlets, efficiency in order delivery and adherence to agreed terms of trade.
• Evaluating market trends and behavior to be able to counteract any anticipated changes.
• Ensure price compliance from the depot to trade
• Planning and directing VSMs daily route coverage to ensure distribution is fully optimized across the territory by use of DSRs and the DMS platform.
• Enforce utilization of sales platform across the business in execution of the sales process (selling, receipting and reconciliation).
• Manage cycle activities in market in line with Business Partner’s Plans
• Propose goals and KPIs for direct reports and track ongoing results
• Identify and propose relevant training for VSMs
• Leverage on online platforms and grown e-commerce sales value
• Plan and execute a comprehensive succession plan for the role
• Develop a talent pipeline for middle level management in line with future business needs
• Plan for monthly business review of annual plans

Minimum Requirements:

• Bachelors Degree in business related studies
• 5+ years of sales and distribution management experience in the industry
• Strong proficiency in the use of IT