Sales Strategy and Execution 

• Develop and implement a robust sales strategy to achieve and exceed revenue targets.
• Identify and capitalize on new market opportunities to grow market share.
• Monitor market trends, customer needs, and competitor activities to inform sales initiatives.

Customer Relationship Management

• Build and maintain strong relationships with key customers, including large retail chains, niche stores, restaurants, and wholesalers.
• Serve as the main point of contact for high-value clients to ensure exceptional service delivery.
• Gather client feedback to inform product improvements and service enhancements.

Team Leadership and Collaboration 

• Lead, motivate, and manage the sales team to achieve individual and team goals.
• Provide training and support to improve team performance and efficiency.
• Collaborate with the operations team to ensure timely and efficient delivery of products. Performance

Tracking and Reporting

• Monitor sales metrics and prepare regular reports on sales performance, customer trends, and market analysis.
• Identify gaps in sales processes and propose actionable solutions.
• Ensure alignment with financial objectives and overall growth strategy.

Qualifications and Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 2 years of experience in sales, preferably in the FMCG or food distribution sector.
• Experience in HORECA is an added advantage.
• Proven track record of meeting and exceeding sales targets.
• Strong understanding of the market and distribution networks.
• Exceptional communication and negotiation skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Strong analytical and problem-solving abilities.
• Proficiency in using CRM software and sales management tools.
• High level of organization, with the ability to manage multiple tasks and priorities.