Job Purpose

The Sales Manager will be responsible for developing and implementing sales and marketing strategies to enable sales activities for progressive customer acquisition and territory expansion with the aim of achieving both unit and turnover growth.

Key Responsibilities

• Develop sales plans, activities, and campaigns and manage the day-to-day activities of a sales team
• Prepare periodical sales forecasts and budgets for management approval and follow through with implementation and monitoring.
• Monitor sales volume, revenues, and cost against forecasts to identify problem areas; and adapt procedures or re-allocate resources to improve the overall performance of the sales team.
• Negotiate sales with existing and new customers who are of strategic importance to the business.
• Contribute to the development of sales, marketing, and customer retention, advertising, pricing and distribution strategies.
• Define desired targets and establish KPIs or goals and partner with the sales team to identify actions required to bring performance into target range and conduct periodic performance reviews to offer timely support to employees for goal achievement and address gaps in performance.
• Build-up good relationship with existing & potential customers and develop the market segments to achieve the long term sales objectives and KPIs
• Develop  and deploy customer’s service guidelines for sales functions to ensure customers satisfaction
• Keep up with trends and study market conditions to pinpoint new break or prospect and possible threats.

Job Qualifications

Academic and Professional Qualifications and experience required

• Bachelor’s degree in Commerce, Business Administration or related field
• 5+ years’ similar experience in a busy food manufacturing facility.
• Proven managerial experience.
• Adequate knowledge of business and management principles (budgeting, strategic planning, resource allocation etc.

Key Skills and Competences

• Strong leadership, people management and motivational skills.
• Excellent communication, presentation and reporting skills.
• Exceptional organisational skills.
• Strong interpersonal skills to work with peers, outside contractors and vendors.
• Strong innovative thinking, analytical, problem-solving and decision-making skills.
• Proven project management skills.
• Responsive and flexible with a strong commitment to good service delivery.