Job Description

• Sales Strategy & Execution
  • Develop and execute effective land sales strategies to meet company targets.
  • Identify and pursue new market opportunities for land acquisition and resale.
  • Set and monitor KPIs for the sales team, ensuring accountability and performance.
• Team Leadership
  • Supervise, mentor, and train sales executives to enhance performance.
  • Oversee team activities including site visits, client follow-ups, and deal closure.
  • Lead weekly sales meetings and provide continuous coaching and support.
• Client Relationship Management
  • Build and maintain strong relationships with clients, offering guidance through the land purchase process.
  • Negotiate and close land sales deals while maintaining high customer satisfaction.
  • Resolve client issues efficiently to uphold the company’s reputation.
• Site Visits & Land Promotion
  • Oversee and coordinate site visits with clients and the sales team.
  • Develop and implement promotional strategies for available land parcels.
  • Work with marketing to create targeted campaigns to generate leads.
• Reporting & Market Intelligence
  • Track and report on sales pipeline, conversion rates, and revenue projections.
  • Monitor land market trends, competitor activities, and pricing to adjust strategies.
  • Provide feedback on client needs and market demand to inform business decisions.
• Compliance & Documentation
  • Ensure all land transactions comply with legal and regulatory requirements.
  • Oversee accurate documentation of sales agreements and related client communications.

Job Qualifications

• Bachelor’s degree in Sales, Marketing, Real Estate, Land Economics, or related field.
• Minimum of 5 years’ experience in land sales, with at least 2 years in a supervisory or managerial role.
• Proven track record in achieving sales targets in the land market.Strong knowledge of Kenyan land laws and transaction processes.
• Excellent leadership, negotiation, and customer relationship skills.
• Proficiency in CRM systems and Microsoft Office Suite.

KPI Description

• Attain monthly and quarterly sales targets (in value and volume).
• Maintain a conversion rate of ≥30% from qualified leads.
• Conduct at least 10 client follow-ups weekly and resolve inquiries within 48 hrs.
• Generate 3+ new leads from untapped market segments monthly.
• Submit weekly sales performance reports and update CRM with 100% data accuracy.