Key Responsibilities:

• Develop a comprehensive direct sales strategy to maximize sales opportunities.
• Define the approach for the overall acquisition of new to bank customers, drive deposit mobilization, customer digitalization & account retention.
• Map the market and customers according to their needs, coordinate campaigns and execute territory sales plans
• Develop, plan and coordinate sales activations and promotions and incentives to meet business goals and objectives.
• Monitor & identify emerging markets trends and leverage them for sales opportunities
• Ensure optimal sales team staffing and pipeline management
• Oversee and direct performance of the sales team by monitoring DSR performance, setting SMART KPIS, counsel and advise to ensure compatibility, maximum effectiveness and continued growth on a constant basis.
• Prepare, analyze and maintain records of individual and group sales and performance activities relative to business goals and objectives.
• Motivate team to achieve sales and compliance results by educating sales professionals in sales planning tactics to support their customer’s business success
• Address DSR issues/performance issues in accordance with Bank policy.
• Prevent fraudulent/risky accounts entry into the system
• Provide timely feedback for improvements in product features and processes
• Provide input on sales incentive structure to drive the right performance culture within the Bank overall culture
• Develop direct sales operating manual
• Other duties and responsibilities as assigned.

Qualifications and Experience:

• Bachelor’s degree in any field
• At lease 2-3 years’ experience in managing clients
• Excellent interpersonal skills
• Excellent communication and presentation skills
• Managerial Competencies required for this role
• Team Management – Ability to make the team more successful by demonstrating total commitment to team goals and values
• Performance management- Ability to set appropriate targets and work towards achieving these targets to meet the overall strategy of the Bank.
• Decision making- Ability to make decisions by assessing the importance, urgency and risk associated with each situation and taking actions which are timely and in the best interest of the Bank