• Develop and implement sales and marketing strategies to promote our brand and products.
• Implementing new sales plans and advertising.
• Lead and inspire sales, marketing, and advertising staff through effective supervision.
• Stay up-to-date on industry developments and best practices.
• Conducting market research to identify new trends in sales and marketing of our products.
• Promoting existing brands and taking the lead role in launching new products to the market.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their targets and goals.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals.
• Attend trade shows and conferences to network with potential and existing customers.
• Prepare reports for senior management on S&M metrics and KPIs.
• Attend management meetings to present plans and activities for S&M.
• Gathering, investigating, and summarizing market data and trends to draft reports.
• Participate and support the improvement of our products or services.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
• Effectively disseminating the CEO’s expectations down the organization.
• Train, coach, and develop customer service staff to ensure they are providing the highest level of service possible.
• Managing the overall performance of S&M representatives by coaching them on promoting the brand and reviewing their performance regularly.
• Liaise with other departments within the organization to ensure smooth communication and efficient resolution of customer queries by promoting teamwork and collaboration.
• Working closely with other departments, operations, finance, marketing, etc. to ensure that customer requests are processed promptly and properly.
• Support the development of training programs to improve the skills of sales team leaders.
• Maybe called from time to time to do other duties but within the scope of this role.

Requirements

• A bachelor’s degree in sales marketing, public relations, business administration, IT, or related field.
• 5-8 years experience in marketing or sales, preferably in Microfinance or financial services.
• Strong analytical, organizational, and creative thinking skills.
• Experience in management is necessary.
• Understanding and knowledge of sales and marketing.
• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.