ROLE

The Sales and Marketing Officer shall be responsible for coordinating, developing, and executing sales and marketing strategies to increase brand awareness and drive revenue growth for BTL products and services, which include but not limited to printing work and Bible sales.

DUTIES AND RESPONSIBILITIES

• Develop and implement effective sales and marketing strategies to achieve revenue targets as per the set goals and plans
• Develop and execute marketing campaigns to drive lead generation and customer acquisition
• Build and maintain relationships with key customers and partners such as Schools, Churches, Bookshops, and any other relevant institutions and business partners to promote the sale and use of BTL products and services
• Collaborate with cross-functional teams to develop and execute sales and marketing initiatives
• Publicize and market BTL products and services through social media, the BTL website, person-toperson, and any other fora
• Conduct market research and analyze data to identify trends and opportunities
• Stay up-to-date with industry trends and best practices
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as necessary

QUALIFICATIONS

• Bachelor’s degree in Sales & Marketing, Business Administration, or a related field
• Proven track record of success in sales and marketing roles of at least three years
• Strong communication and interpersonal skills
• Excellent analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Good knowledge of the Microsoft Office suite
• Familiarity with marketing automation platforms and CRM systems
• Strong understanding of digital marketing channels and tactics
• Good networking skills
• Flexible to work odd hours, weekends, and holidays
• Reliable, dependable, faithful, and can work under minimal supervision.
• Creative, innovative, and able to implement ideas that will generate sales and increase revenues.
• Proficiency in driving