JOB PURPOSE

• To drive revenue growth, develop new business opportunities, expand market share and maintain strong customer relationships through the promotion and sale of Uninterruptible Power Supply (UPS) systems, solar energy solutions, telecom rectifiers and voltage regulators.
• The Sales and Marketing Officer shall identify customer needs, develop sales opportunities, prepare commercial proposals, implement marketing initiatives and collaborate with the technical team to deliver suitable power backup and renewable energy solutions while ensuring compliance with company policies, approved procedures, customer requirements and applicable legal and regulatory obligations.

KEY RESPONSIBLITIES 

• Identify, prospect, and acquire new customers across corporate, industrial, commercial, telecom, healthcare, education, and government sectors.
• Market and sell UPS systems, solar solutions, rectifiers, and voltage regulators.
• Develop and implement sales plans to achieve monthly, quarterly, and annual sales targets.
• Prepare quotations, technical proposals, tenders, and requests for proposals (RFPs).
• Conduct customer visits, product demonstrations, presentations, and technical sales discussions.
• Identify cross-selling and upselling opportunities within existing accounts.
• Develop and maintain a healthy sales pipeline and accurate sales forecasts.

MARKETING AND PROMOTION

• Develop and execute marketing campaigns to generate leads. and increase brand awareness.
• Promote products through customer meetings, exhibitions, industry events, digital platforms, and field marketing.
• Conduct market research to identify customer needs, competitor activities, pricing trends, and emerging opportunities.
• Prepare marketing reports and recommend strategies to improve sales performance.
• Work with the technical team to develop product brochures, presentations, and other marketing materials. compliance Timely and accurate sales reports

QUALIFICATIONS AND EXPERIENCE

• Diploma or bachelor’s degree in Sales and Marketing, Business Administration, Electrical Engineering, Electronics, Renewable Energy, or a related field.
• At least 2-5 years of experience in technical sales, preferably in UPS, solar energy, telecom power systems, rectifiers, or voltage regulation.
• Knowledge of tendering, proposal preparation, and corporate sales processes.
• Strong negotiation, presentation, communication, and customer relationship management skills.
• Proficiency in Microsoft Office and CRM systems.
• A valid driving licence and willingness to travel for customer visits would be an added advantage