Key Responsibilities

• Actively drive product demand and pull-through from assigned distributors by engaging agrovets, stockists, and farmers.
• Achieve monthly and quarterly sales targets as set by the Sales Manager.
• Build and maintain strong relationships with key customers, providing product education and basic after-sales support.
• Monitor distributor stock levels, ensuring optimal stock movement while avoiding stock-outs or overstocking.
• Support payment collections from credit customers, highlighting any payment delays or risks to the Sales Manager.
• Gather and report market intelligence on customer preferences, competitor activities, and market trends.
• Execute promotional campaigns, activations, and represent the company during field days, exhibitions, and distributor-led events.

Qualifications

• Must have a Bachelor’s Degree in Sales, Marketing, Agribusiness, or a related field.
• Must have 2-4 years of field sales experience, preferably within agriculture, animal health, or FMCG sectors.
• Must have excellent communication, negotiation, and relationship management skills.
• Must be familiar with the Rift Valley region and willing to travel extensively within the assigned territory.
• Must be a self-starter with the ability to work independently and meet targets with minimal supervision.
• Good organizational and reporting skills.
• Previous experience working with distributors will be an added advantage.