Overall purpose

Maximises sales revenue by working with distributors and other trade partners. Works alongside distributors and staff to carry out all required activities to achieve set targets. Monitors and replenishes stock levels at the distributor and trade levels. Ensure the availability and visibility of company products (all SKUs and range), identify gaps in the distribution chain, and take necessary action to address the gaps and bring them to management’s attention for action. Responsible for generating revenue by closing sales. Sells products directly to trade and customers primarily via face-to-face contact. Develops strong relationships with these customers to ensure sensitivity to the customer’s needs, concerns and emerging requirements.

Main Duties and Responsibilities
Sales Achievement :

Ensures the achievement of agreed sales and revenue targets through distributors and other partners that resell DKT’s products.

• Implements assigned action plans aimed at achieving sales and revenue targets.
• Continually monitors own performance against plans and targets and takes remedial action where required
• Maintains sales records and prepares sales reports as required
• Closely monitors distributors/partners against anticipated sales revenue and ensures on-target performance is achieved
• Continuously promotes DKT’s products and services with a view to increasing customer numbers and achieving Sales/revenue targets

Implement sales and distribution activities in the territory:

• Co-ordinates the distribution of DKT’s products within the territory to ensure continuous availability
• Manages the distribution of branding and promotion materials to enhance visibility and build consumer/trade loyalty within the territory
• Mobilizes distributor staff to participate in the implementation of various projects
• Identifies requirements for trade promotions and recommends to the Regional Manager
• Implements and supports promotional activities in the territory
• Monitors competitor activity within the region and reports with recommendations for action

Work with and support distributors/secondary channel partners:

• Familiarizes him/herself with the distributor/channel partners’ targets for the territory
• Supports the distributor/channel partners in developing action plans geared towards the achievement of the agreed targets
• In instances of shortfalls, establishes causes and takes remedial actions including coaching of distributor staff and trade promotions, in consultation with the Regional Manager
• Works alongside distributor staff, as part of the coaching and monitoring process
• Trains all trade partners on DKT’s products and offers

Support retailers in the business line assigned i.e. OTC/GT business

• Recruit retail selling outlets and other secondary selling outlets as will be advised from time to time
• Provides DKT products to resellers in these outlets
• Provides follow-up with distributors, dealers and other partners to ensure satisfaction with products and/or services provided

Provide Reports:

• Generates weekly, monthly, and quarterly reports on the sales trends in the territory
• Generates weekly reports on channel performance
• Market intelligence reports on competitor activity
• Any additional duties & responsibilities assigned.

Essential Knowledge:

• Good knowledge of DKT’s products/services and pricing practices.
• Basic knowledge and use of technical principles, theories, and concepts.

Competencies:

• Able to work and deliver on short-term targets and objectives.
• Go-getter with a positive attitude
• IT literacy.
• Able to operate in a performance-driven organization.
• Good communication and presentation skills.

Qualifications & Knowledge:

• Bachelor’s Degree in a Business-related field.
• Diploma in Sales & Marketing.
• 2-3 years of sales experience.