Key Duties/Responsibilities

• Coordinate and execute day-to-day sales activities between the Company and customers, including order processing, delivery confirmation, and payment collection
• Follow established route plans and customer visit schedules, maximizing productive selling time while ensuring coverage of all assigned accounts.
• Achieve and exceed daily sales targets by implementing effective selling methodologies that persuade customers to purchase products.
• Build and maintain strong relationships with personnel through regular visits, professional interactions, and responsive service.
• Implement high merchandising standards with precision in all assigned accounts, ensuring proper product placement, promotional displays, and brand presentation.
• Remove damaged, expired, or substandard products from sales floors, processing returns according to company policies.
• Respond promptly to customer feedback to maintain satisfaction and loyalty among assigned accounts. Gather and relay the feedback to appropriate internal stakeholders.
• Track consumer reactions to new products and promotional offers providing feedback to inform future sales and marketing strategies.
• Identify potential new customers, sales channels, and business opportunities within the assigned territory, sharing recommendations with the Area Sales Manager.
• Maintain close contact with Shop Attendants, Turnboys, and Drivers who support sales operations, ensuring alignment on objectives and adherence to service standards.
• Prepare and submit required reports according to established schedules.
• Collaborate with operations teams to optimize route efficiency, delivery timing, and territory coverage.
• Document key performance metrics.

Academic and Professional Qualifications and experience required

• Diploma in a relevant field (Sales, Marketing) preferred; equivalent combination of education and experience considered.
• Minimum 3 years’ experience in a similar position in the FMCG category, preferably with direct store delivery or route sales background.
• Professional qualification in sales, marketing, or related field would be an added advantage.
• Demonstrated success in field sales, customer relationship management, and merchandising implementation.