1 Jan 2026

Sales Team Lead – Logbook Loans at Bayes

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Job Description

Bayes, which is the trading name of PI Capital is a diversified Kenyan Microfinance. This association gives the mobile lender access to a number of bankable services based on the robust technological infrastructure that its parent company has assembled. Bayes is an award-winning micro finance institution based in Nairobi, Kenya that provides mobile loans,logbook loans, asset financing, salary advance and merchant loans.

Sales Team Lead – Logbook Loans

Job Purpose

  • The Sales team lead will be responsible for driving the growth of the logbook business by acquiring new clients, managing customer relationships, and leading a team of sales executives. This role involves recruiting, training and supporting sales executives to ensure they meet and exceed both individual and team sales targets. The team leader must be able to effectively drive their individual sales targets while also motivating and guiding the team to achieve collective goals.

Key Responsibilities: 

  • Sales Growth: Drive personal sales targets while actively working to achieve team-wide sales objectives.
  • Customer acquisition: Acquire new customers and nurture relationships with potential customers to grow the company’s loan book by sourcing new logbook loan applications to increase sales and business growth.
  • Team Leadership & Management: Recruit, onboard and train new sales executives, ensuring they are equipped to meet both individual and team sales targets.
  • Lead Generation: Identify and generate leads for logbook loans through targeted marketing, networking, and outreach efforts.
  • Leadership: Lead by example by achieving personal sales targets and inspiring the team to do the same.
  • Guidance and support: Provide ongoing coaching, guidance, and support to sales agents to ensure their success in meeting or exceeding set targets.
  • Team Performance: Set clear performance expectations for the team and track progress regularly to ensure alignment with overall goals.
  • Sales Strategy: Organize and lead regular sales meetings to review progress, celebrate achievements, and strategize on overcoming challenges.
  • Sales Targets & Performance: Actively pursue and meet personal sales targets, while ensuring the team meets or exceeds collective sales goals. Customer Relationship Management: Maintain strong, ongoing relationships with key customers, ensuring high levels of satisfaction and repeat business. Customer Focus: Handle customer inquiries, concerns, and complaints promptly and professionally, ensuring that customer needs are met.
  • Customer Retention Strategies: Implement customer engagement strategies to increase loyalty and retention, both personally and across the team.
  • Sales Agent Development: Create and implement training programs for sales executives to improve their product knowledge, sales techniques, and overall performance.
  • Performance Monitoring: Conduct regular performance reviews and provide constructive feedback to help agents grow, meet their targets, and contribute to the team’s success.
  • Reporting: Prepare and present regular reports on personal and team sales performance, customer acquisition, and progress towards targets.
  • Records Management: Ensure all sales documentation, contracts, and reports are accurately maintained and submitted.
  • Innovation: Bring innovative ideas to the table to improve the logbook product offering and sales processes.
  • Process Improvement: Continuously evaluate and optimize internal processes to increase efficiency and effectiveness, ensuring better service delivery and customer satisfaction.

Qualifications and Skills Requirements: 

  • Education: Relevant Bachelor’s degree or Diploma from a reputable institution.
  • Experience: At least 2 years of experience in selling logbook loans or similar secured lending products.
  • Communication Skills: Strong verbal and written communication skills, with the ability to engage effectively with clients and team members.
  • We are excited to have you as part of our team and look forward to your contributions in delivering excellent customer service!


Method of Application

Interested and qualified candidates should forward their CV to: 

[email protected] 

using the position as subject of email.





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