KEY RESPONSIBILITIES

• Leading Sales Operations – Review, improve and enforce sales and marketing SOPs while promoting effective CRM practices and maintaining commercial data integrity.
• Driving Business Growth – Support market penetration initiatives, customer acquisition plans and strategies designed to increase revenue and market share.
• Managing the Sales Pipeline – Monitor lead generation, pipeline performance and qualification processes while identifying and resolving conversion bottlenecks.
• Cross-Functional Coordination – Act as the key operational link between Sales, Marketing, Technical Services and Management to ensure commercial alignment.
• Tracking Performance – Monitor sales KPIs, marketing outcomes and customer engagement metrics and develop accurate performance dashboards for leadership.
• Developing the Sales Team – Coordinate onboarding, commercial capability training and continuous product knowledge development.
• Managing Pricing & Sales Enablement – Oversee product pricing structures, value propositions and sales enablement materials.
• Enhancing Customer Experience – Monitor customer satisfaction, coordinate complaint resolution and work closely with Technical Services to address customer concerns.
• Improving Commercial Processes – Map workflows, identify inefficiencies and drive digital transformation and automation initiatives.
• Coordinating Marketing Activities – Support public and private sector campaigns, promotional activations and broader brand strategies.
• Managing Strategic Partnerships – Evaluate, onboard and maintain relationships with vendors, distributors and strategic energy business partners.

Requirements

• 3–5 years of verified experience as a Team Leader within the energy sector
• Strong knowledge of transformers, solar PV solutions and smart metering systems
• Experience managing B2B distribution channels and complex CRM data
• Proven ability in pipeline auditing, performance management and executive reporting
• Strong leadership and team development capabilities
• Bachelor’s Degree or Diploma in Business Management, Business Administration or a related commercial field
• Professional fluency in English and Swahili