Key Duties & Responsibilities

Sales & Customer Management

• Manage assigned Tier 2 chain accounts (e.g., Transmatt, Kibuyematt, Kisiimatt, Eldomatt, Dhoni, etc.) across the Western and Nyanza regions.
• Secure account openings and negotiate favourable trade terms.
• Achieve monthly sales value targets across all product categories.
• Conduct regular customer visits to strengthen relationships and resolve service issues.
• Expand SKU penetration and secure new listings in existing accounts.

Promotion & Merchandising Execution

• Coordinate with the Merchandise Team to implement approved promotions and activations.
• Monitor in-store visibility, placement of POS materials, and planogram compliance.
• Track promotional performance and report weekly on sales uplift and execution gaps.
• Conduct post-promotion analysis with Sales Administration to verify ROI.
• Facilitate product knowledge sessions with retail partners using GBL product manuals.

Finance & Compliance

• Follow up on collections in line with approved credit policies.
• Reconcile promotional claims, rebates, and discounts before submission to Finance.
• Maintain accurate sales documentation and ensure compliance with company policies.

Reporting & Market Insights

• Submit timely weekly reports on sales performance, outlet growth, and competitor activities.
• Provide actionable market intelligence and feedback on promotions, pricing, and consumer trends.
• Recommend strategies for improving route-to-market and customer satisfaction.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 3 years’ experience in FMCG sales, preferably in Modern Trade.
• Proven track record of meeting or exceeding regional sales targets.
• Valid driving license and willingness to travel extensively within the region.