Job Summary

Own the deployment and execution of the defined brand strategy at the point of sales, On time and in full. Apply the proper channel lenses and translating it into solutions for the customer management and field teams. Incorporates Channel and Shopper Understanding to ensure that a clear Picture of Success (PICOS) delivered by Category and by Retail Environment as defined by lead market. Full and deep understanding of market needs, guaranteeing it is embedded into the market activations. Own the execution of the assigned Skin Care (Body) category/ MT & TT channel and champion the Skin Care (Body) / MT & TT channel in the scope in the East Africa – Key Markets – Kenya, Tanzania, Uganda, Sudan, Ethiopia

Key Responsibilities

Planning: 

• Support the mapping of the needs of activation market ensure it’s cascaded to into SSA lead market workstreams
• ABP/ Fast Start/ Business reviews (FCx): Support and provide customer/country input as part of planning process for Category/ Channel for EA. Translates RE plans and targets into country/customer plans and targets
• S&OP: Support forecast for Category/ Channel with customer-specific and activation data for category
• Base business and innovation: Ensure that base business and innovation packages for all customers in the market is fully reflected and provided: PICOS, POSM, selling story, selling Kit, Forecasts, etc. Commercial operations: In line with the NOPM work in conjunction with the Lead market on
• POSM: Activates all POSM for all customers in line with the Lead market direction
• PICOS: On Shelf execution of Picture of Success (PICOS); deploy and track PICOS for all customers
• Pricing: Track pricing for all markets and provide input into lead market as required
• Promo: Activate promotion plan for all customers in line with S&CM and Sales guidelines.
• Insights: Monitor Execution vs Target and course correct when needed. Customer Engagement – Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables
• Presentations: Support Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
• Engagement: Support content for JBP/ T2T for all customers. Engage with customers.
• Thematic/ programs: Activate programs for activation market: CSR, AVC, Active Accounts etc.
• Performance Management: Track category performance by Customer/Store Execution: Own a store-back mindset in all programs and workstreams
• Merchandising Services: Bringing Efficiencies in the merchandising and BA operations Tracking and ensuring that merchandising and BA KPIs are met
• Win the Shopper: Support content for WTS and market activation
• Trax: Populate TRAX master data, ensure KPI set-up per country/customer. Activate TRAX with local stakeholders
• Top stores: Engage with Top stores and activate Top Store program. Ensure flawless execution of PICOS. Track results monthly and ensure local action plans are in place by store.
• Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors

Requirements

Knowledge, Skills, and Experience 

• University Degree
• Key Languages: English
• At least 4-6 years of experience in Marketing, Sales, or Shopper Marketing/ Trade Marketing areas
• Multi-channel experience preferred (MT TT)
• Good Financial Analysis skills required
• Proven experience of matching brand strategies and channel strategies, and translating it into execution
• Customer-centric thinking
• Able to identify customers ‘needs and build business strategies based on them.
• Stakeholder management in a matrix organization
• Ability to manage ambiguity and conflict within a network of stakeholders and internal/external customers

Qualification

• Pragmatic, Dynamic, results-oriented individual with a “hands-on” style
• Able to adapt, navigate and have a protagonist role in a fast-paced, high-growth, changing environment
• Good interpersonal and communication skills; team player
• Personable, Energetic, Responsive, Confident and Honest
• Passion for simplification and synergy