Reporting to the Segment Lead- Home the position holder will drive transformation of our business by establishing Safaricom HOME as the online lifestyle converger for the entire family to accelerate innovation and spur revenue growth. In addition, the role holder will be expected to deliver compelling propositions for the Fixed Wireless product range and communicate them in relevant, compelling ways that consistently engage and delight the family

Below are the some of the key competencies required to be successful in this role

Compelling Brand Storytelling:

• Use storytelling to turn the Segment mission and tasks into a compelling narrative that drives emotional connections with target audience.
• Capture the imagination of leaders, colleagues and partners to engage them in the HOME vision and ambition.
• Adapting storytelling across various channels and mediums

Strategy Activation:

• Strong analytical and strategic thinking abilities
• Proficiency in developing and executing competitive and focused GTM plans that deliver NPS #1 and Revenue growth targets creating a triple win on win on value for Safaricom, Customers & Partners.
• Prioritize initiatives and allocate resources effectively.

Insight Generation and Application:

• An individual’s ability to apply the 5I’s insight tool to examine data and information.
• Use the interrogation to identify powerful insights which will address key issues and unlock growth.
• The ability to leverage the insights in all marketing activity from strategy through to execution.

Using Digital Data to Increase Penetration:

• Expertise in digital analytics and measurement tools
• Skill in utilizing SEO, SEM, and social media analytics to increase online visibility and experiences.
• Ability to track and analyze digital marketing performance metrics.
• Increase personalization through better understanding of online customer behavior and preferences..

Commercial Acumen:

• Solid understanding of market dynamics and business principles.
• Proficiency in financial analysis and budget management.
• Ability to identify growth opportunities and maximize ROI.
• Skill in aligning marketing initiatives with sales and revenue objectives.

Writing Effective Briefs:

• Develop simple and focused briefs which articulate clearly what’s required.
• Provide the underpinning insight and inspire internal and external partners to create breakthrough ideas which help our propositions gain meaning and relevance.

Responsibilities:

• To help design and execute the overall HOME strategy based on customer insights to drive quality acquisition that will increase the segment size, revenue, profitability and deliver NPS #1
• Co-create the annual HOME Fixed Wireless platform plan with key stakeholders with clear growth drivers to be executed quarterly focusing on the 4 transformative pillars: Acquisition, Communication, Engagement and Experience
• Drive factual and insight led conversations and decisions on HOME across the entire Organization.
• Initiate and generate innovative ideas for each of the 4 transformative pillars above.
• Design and bring to life Fixed Wireless GTM activities tied to the HOME strategy along with channels and product teams.
• Provide inputs on pricing and product development based on consumer insights to Product, Finance and Strategy team.
• Review and shape the communication strategy and plans working closely with brand team, media and advertising agency to ensure that all ATL & BTL communication is in line with the HOME positioning and strategy.
• Ensure consistent and proactive tracking, measurement and evaluation of activities, HOME performance to deliver on mission and commercial targets.
• Manage budgets efficiently, ensure positive ROI with no overspend to deliver on the HOME objectives.

Must have technical / professional qualifications: 

• A degree in marketing, business administration
• 6 years + experience in Product/Category/Brand Marketing roles
• Experience in marketing Home/Family solution
• Strong creative and conceptual skills
• Attention to detail with excellent interpersonal and communications skills
• Self-Starter, excellent planner and organizer