Job Responsibilities

• Design and implement customised crisis communication plans to protect and enhance client reputations during high-risk situations.
• Continuously track traditional and social media to identify emerging issues, manage real-time responses, and assess public sentiment to mitigate reputational risks for clients.
• Act as a primary point of contact for clients during crises, providing strategic guidance, managing messaging, and ensuring timely communication with key stakeholders including media, employees, customers, and regulators.
• Develop strong relationships with media outlets and journalists to ensure accurate and favourable coverage during crises and other reputational challenges.
• Provide expert counsel to clients on handling reputation-damaging events, ranging from product recalls to legal issues, employee misconduct, or negative publicity.
• Proactively identify potential crises or reputational risks by analysing industry trends, competitor actions, and internal vulnerabilities, developing pre-emptive action plans.
• Develop long-term strategies to rebuild trust and reputation after a crisis, including media campaigns, public relations efforts, and stakeholder engagement.
• Provide detailed reports and analysis on crisis impact, media coverage, and response effectiveness, offering insights for future risk management improvements.
• Maintain strong relationships with clients by providing regular updates, managing expectations, and ensuring crisis plans are up-to-date and aligned with business objectives.

Experience and personal qualities

• Bachelor’s degree in Communication, Public Relations, Crisis Management, or a related discipline such as International Relations, Journalism, History, or Politics.
• Experience in crisis management or PR is an added advantage. Should have at least five (5) to seven (7) years of experience in a relevant field.
• Excellent communication skills, with the ability to interact with diverse ranges of stakeholders and present solutions to clients from diverse backgrounds and industries in a short timeframe.
• Excellent writing and communication skills, with the ability to convey information clearly and concisely on specific topics.
• Ability to remain calm and composed during a crisis and apply tact while managing high-pressure situations.
• Ability to bounce back quickly from challenging situations.
• A good level of understanding of the local media and political landscape.
• Quick learner, capable of absorbing information rapidly to make well-informed decisions for clients.
• Ability to work independently with minimal supervision in a fast-paced, high-pressure environment.
• Strong connections within the media is preferred.
• Entrepreneurial mindset with a strong focus on driving business growth.
• The role will be based in Nairobi, Kenya with possibilities of travel to our regional offices.