About the Job

Overall responsible for all consumer facing brand strategy and execution. You will work on designing and executing integrated omnichannel brand plans.

Duties & Responsibilities

Consumer led Strategies. 

• Brand strategic plans:  Develop business and brand plans that drive overall business objectives.
• Communication and digital strategies: Oversee creation and amplification of Integrated Marketing campaigns in the region.
• Consumer-Centric Strategy: Serve as the advocate for our consumers, crafting communication and strategies rooted in robust consumer insights.
• Consumer Expertise: Become a subject matter expert in understanding our consumers and effectively translate this understanding across all levels of our organization.

Brand Operations 

• Agency Management: Lead and manage agency partnerships to deliver impactful holistic campaigns, digital activations, and social media community management.
• Budget Management: Implement rigorous budget management practices, making data-driven recommendations aligned with our brand’s strategic priorities.
• Annual Calendar: Develop and execute the brand’s annual calendar, ensuring alignment with brand objectives and market trends.
• Reporting and Metrics: Prepare and disseminate marketing reports, providing clear and insightful brand health metrics and share tracking to evaluate performance.

Brand Building Execution 

• Omnichannel Strategy: Implement and execute the brand’s omnichannel strategy, maximizing our presence across various platforms and touchpoints.
• Strategic Contribution: Play a vital role in the brand strategy’s annual cycle and planning, helping shape the brand’s direction.
• Campaign Execution: Oversee the design and execution of brand campaigns and activations, ensuring they resonate with our target audience.
• Internal Brand Advocacy: Foster a sense of brand ownership, pride in company and engagement within our employees.  Bringing the brand to life in a way that connects.

Personal Attributes

• Strategic mindset with the ability to develop and execute consumer-centric strategies.
• Exceptional project management skills & ability to drive and manage complexity.
• Strong business and financial acumen to drive data decision making.
• Design and execution of brand campaigns/activations.
• Ability to judge and evaluate creative concepts.
• Coach and manage a team of brand associates and driving them to excellence in execution.

 Requirements

Academic Qualifications : Bachelor’s degree in marketing, Business, or a related field. MBA is a plus but not mandatory.

Skill Qualifications

• Proven track record with 5+ years of brand management experience, demonstrating a successful history of driving brand growth.
• Previous experience with Global FMCG / CPG companies preferred