Summary

Senior Brand and Marketing Manager role is pivotal in our organization’s success, with a primary focus on revenue delivery. You will spearhead the development and execution of strategic marketing and branding initiatives that not only enhance community engagement, awareness, and trust but also translate into tangible financial outcomes. Your responsibilities will include crafting effective marketing campaigns, optimizing customer acquisition and retention strategies, and closely monitoring key performance indicators to ensure that our efforts result in clear and measurable revenue growth. Your expertise in revenue-driven marketing and your ability to innovate and adapt to evolving market dynamics will be invaluable in achieving our financial objectives and propelling our brand to new heights.

Responsibilities   

• Vision and Priorities: Contributes to shaping the overall vision and priorities for the Brand &Marketing function, ensuring they align with the organization’s goals.
• Integrated Brand and Marketing Activities Develops a clear and comprehensive strategy that encompasses sponsorships, partnerships, events, and campaigns all designed to enhance the KQ brand and, in turn, increase revenue while keeping the customer at the center of these initiatives.
• Customer-Centric Approach: Infuses a customer-centric perspective into the brand and marketing strategies, ensuring that all activities resonate with the needs and preferences of the t arget audience.
• Exceptional Experiences: Takes the lead in executing high-quality activities that drive exceptional experiences, emphasizing adherence to timelines and budgets to ensure that initiatives are carried out efficiently and effectively.
• Insight-Driven Strategy: Provides strategic direction in leveraging research insights to create Customer Value Propositions and Thought Leadership positions, which are then integrated into Brand & Marketing plans. This ensures that the brand’s strategies align with the specific needs and perceptions of the target audience.
• Brand Advocacy: Acts as a Brand Champion, safeguarding the KQ commitment to Sustainable development in Africa. This involves ensuring that all segment and product campaigns align with the brand promise while delivering the intended business outcomes.
• Brand Consistency: Leads the delivery of marketing activities within a framework that maintains brand specifications, including brand positioning and architecture. This consistency reinforces the overall KQ brand positioning by ensuring a unified tone, manner, look, and feel across all marketing efforts.
• Budget Oversight: Accountable for managing and overseeing the Brand & Marketing budgets, ensuring that financial resources are allocated and utilized efficiently to achieve strategic goals.
• Compliance and Governance Ensures strict adherence to the Risk Management Framework, Group Code of Conduct, and the various Policies, Procedures, and Guidelines of the organization within the Cluster Corporate Brand & Marketing teams. This ensures that all brand and marketing activities are conducted in a compliant and ethical manner.
• Agency Management: Proactively manages advertising and media agencies, ensuring that these external partners effectively contribute to the organization’s brand and marketing objectives.
• Process Improvement: Identifies areas for process improvement within the Brand & Marketing function and recommends strategies to increase functional effectiveness and operational efficiencies, enhancing the overall performance of the department.
• Product and Service Knowledge:A deep understanding of the products or services the organization offers, aswell as how they meet customer needs,
• Data Analytics and ROI Measurement:Implementing data-driven marketing strategies and measuring the return oninvestment (ROI) for various marketing campaigns.
• Team Building: Responsible for creating acohesive and proficient team of Corporate Branding and Marketing professionals. This involves hiring, onboarding, and fostering a work environment that promotes collaboration and success.
• Leadership Development: Enhance leadership capability within the team. Focus on creating a culture of talent development and empowerment, ensuring that team members are equipped with the necessary skills and resources to excel in their roles.
• Talent Development: Champions capability and training requirements for the teams. This means identifying the specific skills and knowledge areas needed for success in brand and marketing roles and advocating for resources and training to develop thesecapabilities.
• Performance Measurement: Measures and tracks the team’s activities to ensure that they align with plans ,forecasts, and capacity models. This entails setting clear performance indicators and monitoring progress to ensure that the team’s efforts are inline with the organization’s strategic goals and objectives.
• Reporting and Communication: Regularly reporting to senior management on the performance and impact o fmarketing initiatives, as well as effective communication skills for presentingstrategies and results.
• Crisis Management: Preparing for and responding to marketing and branding crises, including public relations and damage control when necessary.

Job Requirements        

• Minimum of a bachelor’s degree preferably in Marketing or related field
• An accredited chartered marketer or other relevant marketing bodies
• A minimum of 10 year sof experience in corporate Marketing and brand management, with at least 5years in a leadership role.
• A deep understanding of brand and marketing frameworks/ strategies.
• Strong analytical and problem-solving skills, with the ability to think strategically and creatively.
• A proven track record of developing and implementing successful marketing and brand strategies that have resultedin increased revenue and market share.
• Ability to thinkl aterally and strategically, develop and select an appropriate course of action and provide contingencies, particularly in the face of ambiguity.
• Knowledge of the airline industry, corporate branding and marketing trends, best practices, and emerging technologies.

Additional Details
Our Ideal Candidate

• Strategic thinking andplanning
• Execution orientation -able to execute and deliver results.
• Data AnalysisProficiency in collecting, interpreting, and analysing data to extractmeaningful insights.
• Leadership andteam/people management
• Influencing andnetworking
• In-depth understandingof key business drivers, cultural, ethnic, and religious conditions acrossgeographies in order to translate global strategy into effective localoperations.
• Excellenttime management and working under tight deadlines.