JOB PURPOSE:

We are seeking a highly skilled and experienced IT Senior Business Partner for Marketing to join our team. This role is crucial in aligning IT strategies with marketing objectives, driving digital transformation, and ensuring the effective utilization of technology to support marketing initiatives. The ideal candidate will have a strong background in both IT and marketing, with exceptional leadership, strategic thinking, and communication skills.

KEY RESPONSIBILITIES:

Strategic Leadership:

• Serve as the strategic IT advisor to the Marketing department, understanding their business goals and translating them into technology solutions.
• Drive the digital transformation agenda within the marketing function, identifying opportunities for innovation and efficiency.
• Develop and implement IT strategies that support marketing objectives and enhance overall business performance.

Collaboration & Stakeholder Management:

• Build and maintain strong relationships with senior marketing leaders and other key stakeholders.
• Facilitate cross-functional collaboration to ensure seamless integration of IT solutions within marketing processes.
• Communicate complex technical concepts clearly to non-technical stakeholders, fostering a shared understanding and buy-in.

Project Oversight:

• Lead and oversee high-impact IT projects that support marketing strategies, ensuring alignment with business goals.
• Manage project teams, budgets, and timelines to deliver successful outcomes.
• Utilize best practices in project management to mitigate risks and address issues promptly.

Innovation & Technology Management:

• Stay abreast of emerging technologies and industry trends relevant to marketing.
• Evaluate and recommend new technologies and solutions to enhance marketing capabilities and drive competitive advantage.
• Oversee the implementation and adoption of marketing technologies, ensuring they meet business needs and deliver value.

Data & Analytics:

• Support the Marketing team in leveraging data and analytics to drive decision-making and optimize performance.
• Ensure data integrity, security, and compliance in all marketing technology solutions.
• Foster a data-driven culture within the marketing function.

Governance & Compliance:

• Ensure all marketing-related IT initiatives comply with corporate policies, industry regulations, and best practices.
• Establish and enforce governance frameworks for marketing technologies and data management.

Team Leadership & Development:

• Mentor and develop IT team members, fostering a culture of continuous improvement and professional growth.
• Promote collaboration and knowledge sharing within IT as well as between IT and Marketing teams.

KNOWLEDGE, SKILL AND EXPERIENCE:

• Bachelor’s degree in Information Technology, Marketing, Business Administration, or a related field. Master’s degree preferred.
• 10+ years of experience in IT & Digital Marketing roles, with significant experience supporting marketing functions.
• Proven track record of successfully leading IT & Digital Marketing projects and initiatives that drive business outcomes.
• Strong understanding of marketing principles, processes, and technologies.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with strong problem-solving abilities.
• Familiarity with marketing technologies such as CRM systems, customer loyalty, retention and acquisition, customer journey and experience, marketing automation platforms, and data analytics tools.
• Experience with data management, analytics, and reporting.
• Ability to influence and collaborate with senior executives and cross-functional teams.