Position Overview

Directly responsible for identifying partnership opportunities and developing and scaling the overarching EPICS (Entertainment, Partnerships, Influencer, Culture & Sports) and passion point strategy for all brands to solve business and support brand objectives across Africa.

What You will Do For Us

• Helping the system to maximize Return On Investment around partnerships and their activations, leveraging them as catalysts to accelerate our business growth.
• Brief, manage, and optimize the appointed activation agencies and other stakeholders working to deliver projects.
• Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives, and appropriate pricing (in partnership with procurement)
• Ensure the full integration and effectiveness of all strategy plan activities working in very close collaboration and partnership with the Category, Human Insights, and Frontline teams.
• Provide leadership, expertise, and direction to all aspects of the activations in collaboration with related teams.
• Develop and implement highly effective coordination and communication processes across all teams involved in different projects, both internally and externally leveraging the new The Coca-Cola Company Operating Model & Networking Organization
• Lead and steer the execution of global and local brand and passion point marketing strategies/concepts across all categories.

Role Requirement

• Bachelor’s degree required. Master desired
• 7 years of relevant business/marketing experience.
• Expertise in assets and experience in marketing. Deep knowledge of events, activations, and sponsorship
• High ability to implement complex brand experience projects and manage external relationships with critical stakeholders.
• Good understanding of the Africa and culturally aware of differences and specificities across the country
• Ability to lead multiple external relationships.
• Ability to work in Agile cross-functional teams.
• Ability to lead and develop large and multi-market teams
• Strong negotiation skills desirable

Skills:

• Integrated Marketing; Licensing Negotiations; Cost Negotiations; Results-Oriented; Human Insights; Strategic Communication Planning; Data Driven; Project Management; Teamwork