Job Summary:

The incumbent  will be responsible for  monitoring  performance and supervising the activities of the Personal Banking team, to achieve the targeted number of Retail Accounts, Cards, Retail Loans , Asset Finance and any other retail product assigned as per the yearly target.The role holder will also be responsible for consistent and continuous revenue growth, development of business proposals ,forecasting, networks, pipelines, and sales strategies, while researching opportunities in line with business budgets and targets for the branch network portfolios, aligned to the overall business objectives.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships while being focused on revenue, cost management and volume growth. Development of sales in zones that have not bought the product portfolios before, with focus on NTB – New to Bank. Working closely with the personal banking segment team and Branch Managers to identify and close new business or expanding opportunities within existing portfolios.

Key responsibilities:

The Incumbent will report to the Deputy General Manager-Personal Banking and will be responsible for:

• Planning all necessary sales activities to achieve the annual target by developing the annual marketing sales plan which includes numbers to be achieved, number of salespeople required and manner in which the team is to be deployed.
• Measuring the quality and quantity of the results of the sales team by monitoring performance of the team, monitoring effectiveness of the strategy to ensure on course achievement of targets compiling and analyzing sales figures, preparing monthly reports.
• Planning activations, obtaining approvals, negotiating with executors and organizing for sale points.
• Preparing the payroll for the sales team including determining commissions earned, etc.
• Ensuring adherence to the KYC Norms and adequate documentation for all retail accounts marketed by the Retails Sales team.
• Managing the customer expectation relationship by ensuring turnaround delivery as promised.
• Liaising with external agencies to carry out planned activities.
• Partnering with the Branch network teams in supporting the branch to achieve its customer retention as well as revenue/income growth objectives.
• In conjunction with the Personal Banking segment leadership team and Branch teams, building and developing a high performing and motivated staff team by creating a conducive work environment to ensure maximum productivity.
• Working closely with HR to manage attendance, recruitment, headcount, disciplinary and other related responsibilities in support of people management activities.
• Conducting research to identify new markets and customer needs.
• Developing and implementing sales strategies and tactics to increase revenue and profitability.
• Developing and maintaining strong relationships with key customers and stakeholders.
• Managing the sales team and provide coaching, training, and performance feedback to ensure optimal results.
• Developing and managing sales budgets, forecasts, and pipelines,

PERSON SPECIFICATIONS

Academic Qualifications

• Master’s degree in marketing, Strategic Management or its equivalent from a recognized institution; and
• Bachelor’s degree in marketing, Strategic Management or its equivalent from a recognized institution.

 Professional Qualifications

• Diploma in Marketing or its equivalent; and
• Member of Chartered Institute of Marketing (CIM) or equivalent professional body.

Experience

• At least 8 years relevant experience, 3 of which should have been at supervisory level.

Generic Competencies

• Project management skills.
• Ability to develop plans, programs, SOPS, and coordination of workflows.
• Creativity.
• Strategic management skills

 Skills and Attributes

• Excellent communication and interpersonal skills.
• Strong people management skills.
• Strong strategic and analytical thinking skills.
• Good negotiation skills
• Excellent problem solving and decision-making skills; and
• Must demonstrate good market knowledge.