KEY RESPONSIBILITIES:

• The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs.
• It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth.
• Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
• It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact.
• The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.

DAILY RESPONSIBILITIES:

• Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
• Support the creation of reimagined digital engagement models to drive relevance and adoption.
• Translate insights into innovative solutions that strengthen the youth banking value proposition.
• Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
• Monitor customer journeys and recommend enhancements to maximize lifetime value.
• Drive initiatives that strengthen brand affinity among youth customers.
• Conduct customer and market research to inform proposition design and positioning.
• Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
• Support business case development for new youth products and enhancements.
• Coordinate go-to-market planning and rollout of youth banking propositions.
• Partner with marketing and distribution teams to design and execute promotional campaigns.
• Monitor performance of launched products and recommend refinements to improve impact.
• Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
• Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
• Ensure execution aligns with compliance, risk, and service standards

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

• Education     Bachelor’s Degree    RQ
• Professional Qualifications    AA
• Master’s Degree    AA

Experience

• Total Minimum No of Years Experience Required    7

Detail    Minimum No of Years    Need Type[2]

• Management level in Banking    5    RQ
• Youth Banking or Youth Proposition    4     RQ
• Product Development and Management    4     RQ
• Banking Sales and Customer Service    3     RQ
• Project Management    2      AA