Responsibilities

• Positive growth of active customer base – E-shop campaigns and Top 10 product and key Business code performance – Achieve set targets.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements and skills

• BSc/MSc degree in Marketing or related field.
• Minimum 5 + years in solid marketing and content creation.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.