Job purpose:

Reporting to Business Development & Marketing Manager, the Senior Marketing Officer oversees the Sacco’s marketing campaigns both internally and externally and plays a key part in communicating the Sacco’s marketing message to increase membership recruitment and uptake of FOSA and BOSA products and grow Sacco revenue.

Key Duties & Responsibilities:

• Member Recruitment: Lead and implement marketing initiatives to recruit both individual members, SME’s, Chamas, businesses and organizations and other member categories into the SACCO.
• Sell SACCO loans as per the agreed targets, putting up strategies for sale of Sacco products on behalf of the Sacco
• Increase market share of all assigned business and sector targets for Sacco products and services
• Organize and plan all regional marketing activities for the Sacco including regional education events and market activation activities
• Conduct market surveys and analyze feedback on brand, product, and general performance of the satellite office
• Scout, Scrutinize, recommend beneficial partnerships from the region to the Marketing and
• Business Development Manager and manage relationships between the Sacco and the regional partners
• Supervise the recruitment of organizational representatives from the region and act as the point of contact for the representatives to increase maximum penetration to the member organizations
• Approve membership and other related entries on the core banking system
• Coach, train and supervise the Sales and Marketing Officers, Customer Service Assistants and any other staff assigned to the satellite offices.
• Implement the Membership policy and any other policies related to their day-to-day work and provide guidance to the direct reports on the same
• Recruit and manage relationships between member organizations and the Sacco
• Keep in safe custody all satellite office marketing materials i.e., brochures, banners, tapes etc.
• Compliance: Ensure that all member accounts, savings, and credit facility applications from the region, as well as all related interactions, comply with KYC, AML, and other applicable regulatory requirements.
• Perform any other duty as may be assigned from time to time

Knowledge: Qualifications & Experience

• Bachelor’s degree in marketing, Communication, Business Administration/ Management, Commerce (marketing), Co-Operative Management, Entrepreneurship or its equivalent
• A minimum of five (5) years relevant experience
• Membership with relevant professional body (MSK, CIM) is an added advantage
• Computer proficiency
• Working for a financial organization is an added advantage
• Sales and Marketing supervision experience will be an added advantage

Personal Attributes required for this role:

• Excellent Communication skills
• Interpersonal skills
• Negotiation,
• Analytical persuasion,
• Strong Business Acumen,
• Problem solving and flexibility
• Business savvy.
• Creative and innovative.
• Presentation skills